21 Feb, 2026

• New full-screen column manager inspired by Google Ads and Meta Ads — replaces the small dropdown selector
• Browse available metrics by category (Basic, Efficiency, Competitive, Conversions, Video, etc.)
• Drag to reorder columns in your preferred display order
• Search to quickly find any metric
• Changes are buffered until you click "Apply" — no table flickering
• Column visibility and order are saved and restored across sessions
• Each platform only shows its relevant metrics

• Google Ads: 15+ new metrics at the Ad Group and Ad levels including Conversion Value, Search Impression Share, and more
• Meta Ads: Fixed missing Conversion Value data, corrected CPM calculations, and added 8+ new metrics (Purchases, Add to Carts, Landing Page Views, ThruPlays, and more)
• LinkedIn Ads: Expanded from 5 to 18 analytics fields — now includes Conversion Value, ROAS, CPA, CPM, video engagement, lead gen metrics, reach, and frequency
• Microsoft Ads: Full metric parity — added CPA, CPM, ROAS, Conversion Value, daily comparisons, and alert contributions

• New name: "Search Lens" — clearer for users unfamiliar with n-gram terminology
• Educational tooltips on all key elements — hover the ? icons for explanations of gram sizes, problem types, safety labels, match types, and more

• New Overview tab is now the default landing page for every account
• At-a-glance summary of Metrics, Insights, Sparks, Improvements, Changes, and Notes
• Each section links directly to its full tab
• Instant loading on return visits thanks to local caching

• New sidebar replaces horizontal tab buttons — collapsible, with icon-only mode and tooltips
• Sidebar state persists across sessions and auto-collapses on mobile
• Records tab — All-Time Records moved from a toolbar dialog to a dedicated tab

• New checkbox filter on Campaigns, Ad Groups, and Ads tables
• When enabled, only shows entities that had impressions during the selected date range
• Works across all platforms

• Ads tab now available for LinkedIn accounts
• Creative previews — expanding a LinkedIn ad row shows the ad image, commentary text, and title
• Thumbnail column — LinkedIn ads with images now show thumbnails
• Pause/activate ads directly from the table
• More columns — Conv. Value, ROAS, Engagements, LP Clicks, Lead Form Opens, Video Views, and more

• New sentiment column in Creative Analyzer — a 0-100 score based on audience reactions (likes, loves, comments vs. negative reactions)
• Color-coded badge: green (positive), yellow (mixed), red (negative)
• Hover tooltip shows the full reaction breakdown with emoji labels
• Works for both Meta and LinkedIn ads

• New Improvements tool for Meta and LinkedIn — ranks ads by CPA, CTR, ROAS, or CPC with performance labels (good/ok/bad)
• Creative previews for Meta — see ad thumbnails, headlines, and body text inline
• Pause/enable Meta ads directly from the table
• Date range presets — 7d, 30d, 90d with cached results

• Microsoft Ads accounts now have full Search Lens support — analyze search query performance and add negative keywords
• Supports both campaign-level and shared negative keyword lists
• Same analysis engine and UI as Google Ads

• New "Best CPM" record tracking added
• "Best Conversions" renamed to "Most Conversions" for clarity

• Account-level negatives — add negative keywords to shared lists, not just individual campaigns
• Duplicate prevention — terms already excluded are dimmed with an "Already excluded" badge
• Smarter scoring — terms that actually convert well are no longer flagged as waste
• Default filtering — only genuinely wasteful terms shown by default; safe terms hidden behind a toggle
• Estimated monthly savings — new column showing how much you could save by excluding each term
• Global match type — set match type for all keywords at once in the add-negatives dialog

• Chat moved to a floating widget — a violet button in the corner of your screen opens a compact chat panel
• Customizable position — move the widget to any corner of the screen
• Hide options — hide for the current session or for 24 hours
• Keyboard shortcuts unchanged: Cmd+I to toggle, Escape to close, Cmd+Shift+N for new chat

• Agent now always uses real account names instead of occasionally generating placeholder names
• Improved accuracy of account performance summaries

• New setting to enable/disable the AI assistant per workspace
• Found in Settings — visible to owners and admins
• When disabled, the chat widget is hidden for all team members

• All data tables now support click-to-sort on any column header
• Default sort is by Spend (descending)

February 19, 2026

• New agentic AI assistant powered by Gemini 2.5 Pro that can investigate ad account performance across Google, Meta, LinkedIn, and Microsoft Ads
• 13 read-only tools: account overview, weekly comparisons, campaign breakdowns, time series, platform deep dives, and more
• Account context — the AI automatically knows your account's goals, budget, and context when opened from an account page
• @mention accounts — type @ to reference accounts by name
• Streaming thinking — see the AI's reasoning process in real-time before the final response
• Chat history — conversations persist across sessions with search and delete
• Follow-up suggestions — 2-3 clickable follow-up questions appear after each response
• Copy responses — hover any response to copy it as plain text
• Thumbs up/down feedback — rate responses to help improve quality
• Regenerate — re-run the last response if you want a different take
• Full-screen mode — maximize the chat panel for more reading space
• Resizable panel — drag the edge to adjust width
• Export as Markdown — download your conversation as a formatted report
• Keyboard shortcuts — Cmd+I toggle, Escape close, Cmd+Shift+N new chat

• All-Time Records per account — records now viewed on individual account pages with historical backfill from the last 90 days
• Alert avatar colors — notification avatars now show the correct account color instead of gray

• Tracks best-ever daily and monthly performance for 7 core metrics per account: CPA, Conversions, CTR, CPC, Spend, Clicks, and Impressions
• "Record Broken" alerts via Slack and email when a new best is achieved
• Trophy button on the dashboard to view all records

• Slack channel override — route alerts for specific accounts to dedicated Slack channels instead of the workspace default

• Accounts now load in parallel per platform — see results in 3-5 seconds instead of waiting 15-30 seconds for all platforms
• Returning users see cached data instantly with silent background refresh
• Animated skeleton loading states while data arrives

• New "Mute Alerts" toggle in Account Settings to suppress all alerts for individual accounts
• Automated pacing and reports continue normally

February 18, 2026

• Campaign management — view, pause, activate, and update budgets for Microsoft Ads campaigns, ad groups, ads, and keywords
• AI Sparks — Microsoft Ads accounts now receive AI-generated performance insights
• Weekly reports — Microsoft Ads accounts included in automated weekly email and Slack reports
• Automated pacing — Microsoft campaigns included in the daily budget pacing engine
• Manual pace — the "Pace" button now works for Microsoft Ads accounts

• Period selector — switch between "This Month" and "Last Month" on the dashboard toolbar
• See how last month ended with adjusted pacing values and average daily spend

• Budget calendar — set month-specific budget overrides via a timeline UI in Account Settings
• Works for Google, Meta, LinkedIn, and Microsoft Ads accounts

• Unlink ad accounts from Account Settings with a confirmation dialog

• Richer notifications — account avatars with colors, platform badges, and "View Account" quick links
• Better loading states — skeleton loaders with animated chart lines
• Change history improvements — keyword and campaign changes now show real names instead of IDs; Microsoft changes show the correct platform icon

December 19, 2025

• Cross-platform analysis — AI now detects platform-specific issues:
  • Meta: creative fatigue, "Learning Limited" stalls, audience saturation, placement waste
  • LinkedIn: budget bleed (high spend, zero conversions), lead form friction
  • Google: irrelevant search terms, impression share opportunities
• Sparks log — dedicated tab with searchable history of all AI-generated insights per account
• Smart caching — insights load instantly when switching between tabs

December 8, 2025

• Update campaign, ad set, and ad group budgets directly from the table — no need to navigate to settings
• Manual budget changes are tracked in the change log

• Date comparison feature extended to Ad Set/Ad Group and Ads tables (previously campaigns only)

• Conversions column added to Ad Set and Ads tables
• Campaign column added to the Ads table for context

• View individual ads across Google and Meta

December 5, 2025

• Click any Meta campaign to drill down into its ad sets, then into individual ads
• Campaign status filter for both Google and Meta accounts

• Performance Max asset groups now appear in the Ad Groups tab
• Click an asset group to view its headlines and descriptions

• Entity tab switcher (Campaigns / Ad Groups / Ads) moved into the table header for a cleaner layout
• Simplified default columns focused on key metrics
• Column visibility selector added to the Ads table

December 3, 2025

• Rebranded as "Spark" with a new sparkles icon
• Smarter AI that focuses on the single most impactful event, instead of firing off a dozen low-value insights
• Dynamic account colors on insight avatars
• Improved card layout with severity emojis and clear recommendations

December 2, 2025

• Daily analysis — AI monitors your week-over-week performance every morning to find significant trends
• Actionable insights — clear title, explanation, and recommended action for each finding
• Dashboard integration — new insights appear at the top of your dashboard
• Slack notifications — severity-aware alerts (critical, warning, success, observation)
• Control Slack notifications for insights in Alert Settings

• Click any Google or Meta campaign to see its ad sets, ad groups, or asset groups

December 1, 2025

• Chain-of-thought reasoning — the AI now explains its thought process before making budget recommendations
• Contextual memory — Pace remembers yesterday's actions and considers cause-and-effect when planning today's adjustments

• Toggle with Ctrl+Option+D (Mac) or Ctrl+Alt+D (Windows) to mask sensitive account and campaign names — perfect for screen sharing

• All pacing calculations and metrics now use your ad account's local timezone for accurate daily and monthly tracking