RoadmapWhat's next, and what just landed.

Native support for X Ads, with the same pacing, optimisation, and Sparks coverage as every other platform Pace supports.

Today Pace balances budgets inside an account. Next, it will balance across the accounts in a portfolio. If one client's prospecting is overheating while another's retargeting is starving, Pace will move the money where it earns the most, within the limits you set.

Native support for Pinterest Ads. Useful if visual discovery is a real channel for you and you want it under the same budget logic as the rest of your spend.

Every account now has a Forecast tab. Pick a budget and Pace models where the month is heading: projected spend, the results you can expect at the current pace, and how far returns flatten as you push spend up. Try a different figure and the projection redraws, with a confidence read so you know how much to trust it. Useful for catching a quiet account before the last week of the month becomes a scramble. Pro plans and above.

An opt-in switch, per account, that carries a month's under or overspend into the next month's target, so a slow month gets corrected rather than just resetting. Under by $400 and next month's target is $400 higher; over by $400 and it's $400 lower. Carries chain from month to month, campaign groups get their own share back, and the sum runs on the 1st in the account's own timezone. Budget settings show the base target, the amount carried and what the account is actually pacing to, with Reset carry when a month was unusual. Every surface that shows a target picks up the adjusted figure, including client reports, the weekly email and Dot. Pro plans and above.

Amazon Ads is a fully managed platform in Pace. Connect with Login with Amazon and each marketplace arrives as its own account, in its own currency. Campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display run on the same machinery as everything else: AI budget optimisation, campaign groups, overspend protection, Sparks, client reports, the weekly email, and Dot chat. You can edit budgets and pause campaigns by hand from Pace too, and every change is confirmed with Amazon before it lands in the account's change history.

Reddit Ads is a fully managed platform in Pace. Connect your accounts and they run on the same machinery as everything else: AI budget optimisation, Daily Floor pacing, campaign groups, overspend protection, Sparks, client reports, and Dot chat. You can edit budgets and pause campaigns by hand from Pace too, and every change lands in the account's change history.

Set a pacing period that matches how the campaign actually runs instead of forcing it into a calendar month. Run a one-off flight with its own start and end dates, split it into phases so a launch week can spend differently to the weeks after it, or set a cycle that repeats every set number of days and rolls forward until you stop it.