What's coming next in Pace, and what's recently shipped.
Last updated 25 July, 2026
Tell Pace where you want to end the month and it will model out where you're heading. Spend trajectory, expected results at the current pace, and the budget moves that close the gap. Useful for catching a quiet account before the last week of the month becomes a scramble.
Today Pace balances budgets inside an account. Next, it will balance across the accounts in a portfolio. If one client's prospecting is overheating while another's retargeting is starving, Pace will move the money where it earns the most, within the limits you set.
Native Reddit Ads support, with the same pacing, Sparks, and Dot chat coverage as every other platform Pace handles. If Reddit's part of your mix alongside Google, Meta, LinkedIn, or Microsoft, you'll be able to manage it from one place.
Native support for X Ads, with the same pacing, optimisation, and Sparks coverage as every other platform Pace supports.
Native support for Pinterest Ads. Useful if visual discovery is a real channel for you and you want it under the same budget logic as the rest of your spend.
Native support for Amazon Ads. Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, paced and optimised alongside everything else.
An opt-in toggle that tracks whether an account over- or under-spent in a given month and automatically adjusts next month's target to account for it, so a slow month gets corrected rather than just resetting.
Set your own flighting cadence over a custom period, for campaigns that don't fit a standard weekly or monthly rhythm.
A dark theme across the whole Pace experience. Choose Light, Dark, or Device in Settings — Device follows your system preference automatically.
Set Saturday and Sunday budgets independently instead of treating the weekend as one block. Useful if your account runs ads on Saturdays but pulls back on Sundays.
A paused campaign's spend keeps counting toward its group's budget, the same way it always has — pausing something mid-month doesn't quietly free up extra room for the rest of the group. Now Pace also keeps that budget with the campaigns still running: a paused campaign won't receive a new budget while it's paused, and it picks back up automatically the moment you turn it on again. Hover a group's spend bar to see the split between active and paused campaigns behind the total.
Pace now watches your accounts for the problems that used to slip past you — a metric spiking or sliding out of its normal range, a slow trend heading the wrong way for weeks, conversion tracking that's quietly stopped recording, an account the platform has suspended or put on a billing hold, or a morning where an account that always spends hasn't touched a cent. It learns what normal looks like for each account, so it flags the real thing and stays quiet the rest of the time. Urgent problems reach you the moment they happen; everything else lands in one daily digest at an hour you choose, so your inbox and Slack stay calm between the things that matter. It covers your connected accounts on Google, Meta, LinkedIn, Microsoft, and TikTok — in-app, over Slack, and by email.
The next-generation model behind Sparks, Dot chat, and budget optimisation is now live. It reasons faster, takes in a much broader picture of your account, and is meaningfully more sophisticated than the model it replaces. Backed by a $100K USD grant from Microsoft for Startups, awarded via Deel Ventures.
Native TikTok Ads support, available to every workspace on every plan. TikTok accounts run on the same machinery as every other platform Pace handles: AI budget optimisation, Daily Floor pacing, campaign groups, overspend protection, creative reporting, Sparks, and Dot chat. Connect once and TikTok joins your existing accounts in the same dashboard.
A new way to run an account: hold a daily minimum instead of a monthly budget. Set a floor and Pace keeps you there, pushing spend up on days you're beating your CPA or ROAS target and settling back toward the floor when results soften. Never below it. Per-campaign performance targets and Meta ad-set budget management shipped alongside it.