26 Feb, 2026
2 updates shipped in Pace.
🚀 New
14-Day Free Trial
- New signups get 14 days free with full access to everything
- Trial countdown banner — color-coded (blue → amber → red) so you always know how many days remain
- Simple upgrade flow — when your trial ends, a single-click paywall with plan details and Stripe checkout
- Login page updated — "Start Your Free Trial" messaging front and center
- Existing paid subscribers are completely unaffected
🚀 New
Demographic Exclusion Analyzer
- New Improvements tool for Google and Microsoft Ads that analyzes demographic performance (age, gender, income, devices) across all campaigns
- Waste scoring (0-100) identifies underperforming demographics based on CPA, conversion rates, and CTR
- One-click exclusions — apply demographic exclusions directly to your campaigns without leaving Pace
- Filters — campaign filter, search, spend thresholds, waste score thresholds, and hide-already-excluded toggle
- Microsoft Ads support — same analysis and exclusion capabilities, with platform-specific demographic ranges