Google Ads Creative Lens — see your ad quality at a glance
New Creative Lens for Google Ads gives you a quality assessment of every ad creative across Search, Performance Max, and Display campaigns from one table.
Quality Score (0-100) per ad combines Google's Ad Strength rating, individual asset performance labels, headline/description completeness, creative diversity, and click-through performance into a single, actionable number.
See which headlines and descriptions work. Expand any ad to see every asset with Google's performance labels (Best, Good, Low, Learning) highlighted in colour, plus completeness indicators showing how many headline and description slots you've filled.
Filter by campaign type to focus on Search ads, Performance Max asset groups, or Display creatives. Header shows your type breakdown at a glance.
Rank by what matters. Sort and rank ads by CPA, CTR, CPC, or Quality Score to surface your best and worst performers instantly.
Pause underperformers directly: toggle ad status without leaving the Creative Lens.
SERP Preview: preview how your Search ads appear on Google directly from the expanded row.
🚀 New
Creative Freshness Score — know when to rotate your ads
New Freshness column in the Creative Analyzer tells you at a glance when a creative is getting stale. Each ad gets a 0-100 score based on how long it's been running, audience saturation, click-through performance, and engagement quality.
Clear labels. Ads are tagged as Fresh, OK, Aging, Stale, or Fatigued with colour-coded badges, so you can spot which creatives need swapping out.
Hover for details: see exactly what's driving each score (ad age, frequency, how CTR compares to your account average, and resonance score).
Works across Meta and LinkedIn. Meta ads include age-based analysis using creation date; LinkedIn uses the remaining engagement signals.
🚀 New
Meta Ads: Audience & Placement Analyzer
New Audience & Placement Analyzer for Meta Ads. Under Improvements, a new tool that breaks down your Meta ad performance by platform (Facebook, Instagram, Audience Network, Messenger), placement (Feed, Stories, Reels, and more), age, gender, and device. Each segment gets a waste score so you can instantly see where budget is being spent inefficiently.
Targeting audit. The tool also reviews your ad set targeting configuration and flags common issues like overly broad age ranges, automatic placements bleeding budget into underperforming positions, or missing custom audiences.
Apply changes directly. When you find underperforming segments, select them and apply targeting changes from Pace. No need to switch to Meta Ads Manager. Narrow your audience, remove wasteful placements, or exclude demographics in one click.
Campaign and ad set views. Toggle between campaign-level summaries and ad set-level detail for the most granular analysis possible.
🚀 New
Smarter ad resonance scoring
New Resonance Score replaces the old sentiment metric in the Creative Analyzer. Instead of a positive/negative ratio, it now factors in engagement depth, reaction quality, discussion health, and ad fatigue.
Ads now score across the full 0-100 range, so the top and bottom performers stand out at a glance.
5-tier color coding: green (excellent), blue (good), yellow (mixed), amber (below average), red (poor).
Signal breakdown on hover. See what's actually driving each ad's score: engagement rate, reaction quality, discussion health.
Now available for LinkedIn too. Resonance is no longer Meta-only.