pace.Open Pace

21 May, 2026

2 updates shipped in Pace.

🚀 New

The Help Centre is open, starting with how Pace decides your campaign budgets

The Help Centre at /help now has its first published article: "How Pace decides what to change on your campaign budgets."

It's a plain-language walkthrough of the pipeline that runs every time Pace touches a campaign budget, across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads. What the AI sees, the safety layers around it, and what you stay in control of.

Useful if you've ever wondered what's happening between "we pulled fresh performance data" and "we updated this campaign's daily budget."

🚀 New

Overspend protection now works at the campaign group level

The overspend guardrail used to be account-wide. If one group inside an account ran hot, you'd wait until total spend crossed the account cap before anything paused.

Now you can switch on overspend protection group by group. Set a group's monthly budget, tick the guardrail, and Pace watches that group on its own. If it crosses the cap, only that group's campaigns pause. Everything else in the account keeps running.

When spend drops back under the cap on the next cycle, the campaigns Pace paused come back on. Anything you paused yourself stays paused.