If your TikTok campaigns run on ABO, the budget sits on each ad group, not the campaign, and those ad groups can perform very differently from each other. Pace used to split the campaign's budget evenly across them. Now it can look at each ad group's own results and set its budget individually, so the ones performing well get more and the ones lagging get less.
Turn on "Manage ad group budgets (ABO campaigns)" in the account's settings and Pace starts pacing each ad group in your ABO campaigns on its own, the same way it already handles campaign budgets. Smart+ campaigns aren't affected.
Available on Pro plans and above, for workspaces with TikTok Ads connected.
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