5 updates shipped in Pace.
🚀 New
Your Changes tab now covers Google and Meta edits too
Your Changes history has always shown the changes Pace makes for you. Now it also picks up changes made directly in Google Ads and Meta, so an edit someone makes in Ads Manager or a bulk update running overnight shows up in the same place, with an "In-platform" tag so you can see where it came from.
A source filter lets you switch between what Pace changed and what was changed in the platforms. And if someone makes a big budget cut or pauses a campaign straight in Google or Meta, Pace lets you know the same day instead of it turning up in a report later.
Available on every plan. LinkedIn, Microsoft, and TikTok aren't covered yet.
🚀 New
Update all your budgets in one go
Editing budgets one account at a time adds up. Now you can change the whole lot at once: download your current budgets as a spreadsheet, edit the numbers, and upload it back. Pace shows you exactly what's changing before anything goes live, so nothing updates until you say so.
You can also set budgets for the months ahead in the same upload. Pace applies each one when its month comes around.
You'll find it under Bulk Management in Settings. Available on every plan.
🚀 New
Your connected AI can now set pacing targets for you, if you let it
Since we connected Pace to Claude, ChatGPT and Gemini, the AI could only look, never touch. That's still the default. Now, if you choose to allow it, it can also set an account's monthly pacing target for you, right from the chat.
Nothing changes unless you say so. When you connect an AI app, you'll see a separate checkbox for this, off by default. Only workspace owners and admins can turn it on, and only once an admin has enabled it for the workspace as a whole.
Every change it makes still lands in your Changes history, exactly like a change you made yourself in Pace.
And it still can't pause a campaign or touch your budgets on Google, Meta, LinkedIn, Microsoft or TikTok directly. This is about the target Pace paces toward, nothing more.
🚀 New
Ask Dot to set a pacing target for you
Dot can now make one kind of change for you, right from the chat: setting an account's monthly pacing target. Ask, and Dot shows you a card with the account and the new number before touching anything. Approve it and the change goes through. Cancel it and nothing happens.
Only workspace owners and admins can approve these changes. Every one lands in your Changes history, just like a change you made yourself in Pace. Dot still can't pause a campaign or touch your budgets on Google, Meta, LinkedIn, Microsoft or TikTok directly. This is only about the number Pace paces toward.
🚀 New
Pace now catches the problems you used to find by accident
Most ad-account problems don't announce themselves. A conversion tag quietly breaks, costs creep up a little each week, or an account spends nothing all morning because billing lapsed overnight. You usually find out later, in a report. Pace's alerts now catch far more of this, and catch it the day it happens.
Instead of a blunt "spend moved by 50%" rule, Pace now learns what normal looks like for each account, and it knows a quiet Sunday reads differently from a busy Tuesday. A real spike or drop stands out, and ordinary week-to-week wobble stays quiet. You set the sensitivity yourself, from "only tell me about the big stuff" to "give me an early heads-up."
It also watches for the slow leaks, not just the sudden ones. Some problems don't spike, they drift: cost per result inching up over six weeks, conversions slowly sliding. Pace tracks the direction and flags it once it's a genuine move rather than one odd week.
If an account is spending and getting clicks but suddenly records zero conversions, that's almost always a broken tag rather than a bad day. Pace flags it the same day and sends an all-clear when conversions come back.
You'll also hear about problems on the platform side. If a connected account gets suspended, disabled, or closed — or, on Meta, LinkedIn, Microsoft, and TikTok, lands in a billing hold or payment grace period or runs dry of prepaid balance — Pace tells you right away. Same goes for a dead morning, when an account that's usually spending by midday hasn't touched a cent.
Ad policy alerts now cover every platform you run, so a disapproved ad or asset gets flagged whether it's on Google, Meta, LinkedIn, Microsoft, or TikTok. And anything that isn't time-critical arrives as one daily digest at a time you pick, so your Slack and inbox aren't a stream of pings. The urgent things still come through the moment they happen.
The whole point was to catch more without crying wolf. These alerts are on Pro and above, and a few are rolling out account by account, so you may see them show up over the coming weeks.