8 updates shipped in Pace.
๐ New
See what's behind a campaign group's spend
Hover over a campaign group's spend bar and you'll see where the money came from: how much came from campaigns still running, and how much from campaigns that have since been paused.
A paused campaign keeps counting toward its group's budget, so pausing one partway through the month doesn't quietly hand the rest of the group extra room to spend. Now you can see that split for yourself, right on the tooltip, on both the account Overview tab and the campaign table.
๐ New
Bulk budgets now takes your own spreadsheets
Bulk Budgets already lets you download your budgets, edit them, and upload them back. Now it takes your own spreadsheets too. Drop in any budget sheet, whether it's one you keep or one a client sends you, and Pace matches each line to the right campaigns.
You upload one file. Pace works out whether it's a Pace budget sheet or your own layout, so there's nothing to choose first. The first time you bring in a new layout, you point out which columns hold the name, the ID, and the budget. Pace remembers, so next month you go straight to the preview.
Nothing changes until you say so. You get a full preview first: every line matched to its campaigns, and anything that doesn't line up is flagged, like a row with no campaigns or a campaign that isn't in your sheet. Download it as a CSV to share, then hit Apply.
You'll find it in Bulk Budgets, under Bulk Management in Settings. Works with Google Ads accounts to start.
๐ New
Pick exactly which days your ads run
Account and campaign group schedules used to be two switches: Weekdays and Weekends. Now you get one for each day of the week.
Pick a preset (Every day, Weekdays, Weekends), or choose Custom and turn on just the days you want. Spend Saturday but skip Sunday. Run Monday, Wednesday, and Friday only. Pace uses whatever you pick to work out your daily budget targets and to stay quiet on the days you're not spending.
It's live wherever you already set a schedule: account settings, and both the create and edit screens for campaign groups.
๐ New
Set an account's Slack channel once and everything follows it
Account settings used to ask where to send things three separate times: one channel for alerts, another for Sparks, a third for the weekly report. There's one Notifications section now. Pick the Slack channel and the email recipients once, and everything for that account goes there.
Running several clients works the same way it always did. Each account points at its own channel and its own people. You just say it once instead of three times.
If you do want Sparks somewhere separate from the weekly report, that's under Advanced. Accounts already set up that way carry a Custom badge, so you can spot them without opening anything.
Underneath, each feature is now a switch and a schedule. One switch reads differently: Mute Alerts is now just Alerts, so on means alerts are running. Your accounts kept whatever they were set to.
The workspace channel in Settings โ Notifications is now labelled Default channel for this workspace. That's what it's always done. Every account falls back to it unless you've picked something else.
๐ New
Custom conversions work as your Meta primary goal
Some Meta accounts optimise for a custom conversion rather than a standard event: a pixel event narrowed by a URL rule, say, or one particular form fill. Pace now handles those the same way it handles Purchase or Lead.
Custom conversions show up in the primary goal picker under the name you gave them in Meta, rather than the numeric id that Meta's reporting API uses. And when a campaign optimises for one, both the Results and Conversions columns count it, so the numbers line up with Ads Manager and your cost per conversion is right.
If you already have a custom conversion set as your goal, open Account Settings and save it again to pick up the proper name. The count is right either way.
๐ New
You can hide the trial countdown
The trial banner at the top of the dashboard now has an ร on it. Click it and it's gone for the rest of your trial.
It's per person, so putting it away on your account doesn't put it away for the rest of your team. Your trial end date and charge date are always in Settings โ Billing if you want to check them.
The one notice that won't go away is a failed payment, since that one needs you to do something about it.
๐ New
TikTok Ads is now available to every workspace
TikTok Ads is on for every workspace, on every plan. Open Linked Accounts, pick the TikTok Ads tab and connect. There's no waiting list and nothing to request.
TikTok accounts run on the same machinery as every other platform Pace handles: budget pacing across CBO, ABO and Smart+ campaigns, campaign groups, overspend protection, creative and audience reporting, Sparks, Dot, and client reports. Connect once and TikTok sits beside your Google, Meta, LinkedIn and Microsoft accounts in the same dashboard.
๐ New
Report embeds are now on for every Pro workspace
Embedding a report on your own website has come out of its pilot. Every workspace on Pro, One and Enterprise has it now, with nothing to request.
Open a saved report, switch on Embed on a website from the ยทยทยท menu, and copy the snippet. Readers click or use the arrow keys to move through it. Add a password if it shouldn't be open to anyone, and limit which sites are allowed to display it. Turn the embed off or regenerate the link and every snippet you've shared stops working straight away.