3 updates shipped in Pace.
🚀 New
Sorting by pace now works for every pacing model
Sort your accounts by pace and the order follows the number on each row, whatever that account is pacing to — a monthly budget, a daily minimum, or a custom flight schedule. Accounts on flight schedules and daily floors used to collect at the bottom of the list instead of taking their place in the ranking.
Accounts with no pace to show — no budget set, or a flight that's ended or hasn't had its first run yet — now group together at the bottom rather than turning up in the middle. Sorting by spend follows the same rule: an account on a flight schedule is ranked on the spend shown against its flight budget.
🚀 New
Pace now runs on Google's newest Ads API
Google retires each version of its Ads API about a year after it ships. Pace has moved to version 25, which Google supports into 2027, so your Google reporting, budget changes and scheduled pacing carry on without a break.
YouTube follow-on views joins the list of conversion categories you can pick when you set up a new conversion action from Pace.
🚀 New
A tidier account list, and a new Goal trend column
The settings cog has moved off the end of every account row. Hover over a row and it now appears next to the account name, which gives the table back a column's worth of space. On touch screens it stays visible.
There's also a new Goal trend column. Turn it on from the Columns menu and each account shows its goal metric (CPA, ROAS, CTR, or whichever one you've set) as a 30-day mini chart, so you can see which way it's heading without opening the account. Available on Google, Meta, LinkedIn and TikTok accounts.
Both the Trend and Goal trend lines are smoother now, with rounded curves in place of sharp corners.