✨ Improved
Improved pacing: your full budget, spent with confidence
Until now, Pace erred on the side of saving you money: on accounts with thin conversion data, it could hold spend back rather than push toward your full monthly budget. Most advertisers told us the budget itself is the plan — so now pacing it in full is Pace's number-one job on every platform. Performance goals still decide where the money goes, just never whether it gets spent. Pace also now checks its live pace on every run, and on Google it enforces the daily spend rate needed to finish the month on target.