11 September, 2026

When an account spends its monthly budget, Pace now keeps its campaigns running at $1 per campaign per day for the rest of the month. Nothing is paused unless you ask for it.

The $1 is the new part. Pace used to squeeze budgets down to the smallest figure the platform would accept, which on Google is a cent, and a campaign on a cent a day has effectively stopped learning. There is now a floor of $1 under every daily budget Pace writes, on every platform, whatever the platform itself would allow.

If you would rather an account stopped instead, open its Budget settings and tick "Pause campaigns until the 1st". Pace pauses its campaigns when the budget is reached and switches them back on for the new month in your workspace's timezone, with the budgets you set still on them. Raising the account's budget brings them back sooner, usually inside five minutes. Switch one back on by hand and the next check will pause it again.

You can also name your own daily amount in place of the $1. Pace suggests a figure and shows what it comes to across the account's included campaigns. Campaign groups follow whatever the account does unless you set them separately.

When an account is running ahead of pace, Pace eases it down as it gets close to its budget instead of letting it run flat out into the end of the month. An account that's on pace or behind is paced exactly as before.

On Google Ads and Microsoft Ads, if a campaign Pace switched back on hasn't served anything two days later, you get one alert naming it, with the status the platform itself is showing.

The setting is on every plan now. It used to need a higher one. In the bulk spreadsheet the overspend monitor column takes ON, TRICKLE or OFF, with a trickle daily column beside it for the amount.

Google will often spend past the daily budget it's been given. It's most obvious on small campaigns, where one busy day can run well over the cap.

Pace now measures it. Every run, on every managed Google campaign, it compares what Google actually spent yesterday with the budget Pace set for that campaign, and smooths the result over the past week. Those figures then feed into the daily budgets Pace sets, so the numbers are based on what Google will spend rather than only on what it's told to spend.

When a budget gets raised to keep an account on pace, the Change Log names the figure it was based on, so the adjustment is never a black box.

The adjustment is bounded on purpose. It never goes past 1.25x, it moves in small steps rather than jumping, and it stands down in the first and last few days of the month so nothing is left unspent at the end. A campaign also needs a few clean days of measurement before it counts for anything. Google Ads for now.