11 November, 2026

Performance Max, Shopping, Audience, Hotel and App campaigns on Microsoft Ads now sit in your tables beside Search. Their spend counts toward the account, and Pace paces their daily budgets the same way it paces everything else.

A campaign on a shared or lifetime budget is shown and counted correctly, but Pace won't change its budget. Other campaigns spend from a shared budget too, and a lifetime budget isn't a daily figure. Pacing skips these campaigns and the Changes tab says why. Try to edit one of those budgets by hand and Pace tells you why it can't.

Microsoft Ads responsive search ads now show their real headlines and all their descriptions, in your ad tables and on the Top Performing Ads page of your reports. Before, some descriptions turned up in the headline slots.

Account, portfolio, campaign group and campaign settings now open in one window with a menu down the left. Type in the search box to jump to a setting, say "rollover" or "active days".

Settings that only change how Pace works save on their own. A Saved note appears at the bottom of the window with Undo beside it, and the pop-up that follows has Undo too. Amounts save when you press Enter or click away, never halfway through typing one. Turning budget rollover off asks first, and so does a change that would switch it off for you.

Changes that go to Google Ads or Meta, or that are hard to take back, wait for you. The old value sits struck through next to the new one, and nothing is sent until you press Apply to Google Ads or Apply to Meta. Daily floor, a group budget moving to or from $0, adding or removing campaigns in a group, and portfolio accounts and budget shifting work the same way with Apply. Close the window with something unapplied and Pace asks first.

Money fields show your account's currency, so an Australian account reads A$.

The Budget section of account settings has a small chart of this month: what's been spent so far and where spend is heading. Change the monthly budget and the projection redraws as you type, with a label telling you whether the month is on pace, under or over.

The chart doesn't show for accounts on Daily floor or in the middle of a custom flight.

Pop-up notifications sometimes showed two or three copies of themselves as they slid away. Each one now appears once and closes cleanly.

Dot already checks your LinkedIn and TikTok accounts every morning. Now some of those findings come with a fix you can apply.

• Turn off LinkedIn Audience Network on a campaign. When the ads LinkedIn shows on other apps and sites convert far worse than the ads on LinkedIn itself over 30 days, Dot can offer to switch Audience Network off for that campaign. It needs 10 or more conversions or leads on LinkedIn first, so you'll mostly see it on bigger campaigns. Available on accounts with conversions as their goal.
• Pause a tired LinkedIn ad. When people have seen an ad three or more times and its click rate has dropped sharply over the last two weeks, Dot can offer to pause it. It never pauses the last running ad in a campaign, or an ad LinkedIn is still reviewing.
• Pause a tired TikTok ad. The same idea on TikTok, comparing this week with last week. It never pauses the last running ad in an ad group, and Smart+ and automatic creative ads are left alone.

You review the evidence and press Apply. Pace checks the live account first, records the change in Changes, and Undo turns things back on. Budgets and bids stay as they are. Available on Pro and above.

When a Google Search campaign's Display Expansion spend converts far worse than Google Search, Dot can attach a fix that switches Display Expansion off. It looks at 30 days of results and leaves Google Search untouched.

You review the evidence and press Apply. Pace checks the live campaign first, and Undo turns Display Expansion back on. Available on accounts with conversions as their goal, on Pro and above.

On a Google campaign that targets whole countries, Dot can attach a fix that excludes up to three states, regions or countries converting far worse than the rest. It counts people who were actually in each place, and it needs enough conversions over 30 days to judge fairly. Campaigns aimed at cities, a radius or other specific areas are left alone.

You review the evidence and press Apply. Pace checks the live campaign first, and Undo removes the exclusions. Available on accounts with conversions as their goal, on Pro and above.

When a Meta ad set runs in several countries and one or more convert far worse, Dot can attach a fix that excludes up to three of them. It never removes the last country, and it isn't offered on special ad category campaigns.

You review the evidence and press Apply. Pace checks the live ad set first, and Undo puts the countries back. Meta restarts learning for the ad set after a targeting change, and the review panel tells you before you apply. Available on accounts with a specific conversion event set as their goal, on Pro and above.

On a Google Display campaign, Dot can attach a fix that excludes websites, apps and YouTube channels that spent and never converted over 30 days. It suggests up to twenty, and you untick any you want to keep before applying. Google can take a few hours to stop showing your ads on them.

You review the list and press Apply. Pace checks the live campaign first, and Undo removes the exclusions. Performance Max and Video campaigns aren't covered. Available on accounts with conversions as their goal, on Pro and above.

Once you'd picked a primary or secondary goal, there was no way back to none. Now a small ✕ appears beside any goal that's set. Click it to clear the goal.

With no primary goal, Pace paces to your budget alone. On a campaign group, clearing a goal puts the group back on the account's goal.

Your connected AI assistant can now see each account's budget for last month next to what it spent. Questions like "how many accounts finished within 10% of budget?" now take one question in Claude or ChatGPT.

The budget is the one Pace actually paced to, including any rollover. Pace keeps a record of each month's budget when the month closes, starting with November, so last-month figures appear from 1 December.

It works for every platform Pace supports.