🚀 New
Dynamic conversion goals
- Set specific conversion actions as your optimization goal. Instead of choosing generic metrics like "Conversions" or "CPA," you can now select the exact conversion event you care about (e.g., "Purchase," "Lead," "Form Submission"). Pace pulls available conversion actions directly from your Google Ads or Meta Ads account.
- Smarter AI optimization. When you select a specific conversion action, Pace tells the AI exactly how many of that conversion each campaign generated. Previously the AI only saw aggregate conversion totals, making it impossible to distinguish between high-value purchases and low-value page views.
- Searchable goal picker. The primary goal dropdown now groups metric goals (CTR, ROAS, CPA) separately from your account's conversion actions, with search to quickly find what you need.
- Works across campaign groups: groups inherit your account's available conversion actions, and you can set a different optimization goal per group if needed.