🚀 New
Dot can now answer almost any Google Ads question
- Ask the harder questions and Dot will go find the answer. Dot already has a set of structured tools for the everyday questions (top campaigns, top ads, weekly comparisons, deep dives), but it now has a fallback that lets it write a custom Google Ads query on the fly. So questions like "which Performance Max asset groups have the highest cost per conversion this month?", "break down conversions by hour of day for my top spending campaign", or "show me search impression share lost to budget by device, only campaigns over 20%" go from "Dot can't answer that yet" to a real answer with real numbers.
- Smart about your accounts. Dot resolves which account to query from your workspace, never from a raw customer ID, so it can't accidentally peek at an account that isn't yours. Every query is read-only. Dot can investigate and report, but it can't change a campaign through this tool. Built-in guardrails cap how many such queries Dot can run per turn, so a single conversation can't burn through your Google Ads quota.
- Dot is more decisive. When you ask a question, Dot now picks a sensible default account and proceeds, instead of asking "which account?" then answering itself in the same message. If something is genuinely ambiguous, it'll ask once and wait. No more double-messages.
This is a Pro / Agency feature.