Pace's AI now reads Meta campaigns in their own terms
Ask Pace's AI about a Meta campaign and you'll get the answer in the campaign's own currency. Awareness campaigns are described in Reach, lead-gen in Leads, sales in Purchases (or whichever conversion event you've configured). The agentic sparks, the chatbot, and the AI commentary on saved reports all got the update.
A question like "how's Sydney Awareness doing?" used to come back with something like "0 conversions despite $234 spend" — technically true, wrong frame for an awareness campaign. Now you'll see something closer to "reached 12,625 people at about 2¢ each", which is what you actually care about.
The AI commentary on saved reports also stops flagging awareness campaigns as "spending without delivering". Those campaigns weren't trying to drive conversions in the first place; the old flag was just reading the wrong column.