9 June, 2026

Meta reports now lead with your creative instead of a table about it. Two new slides do the work.

Creative Spotlight puts your best ad on the page the way a customer saw it, in its Facebook or Instagram frame, with a plain-English read on why it worked: how well it stopped the scroll, how long it held attention, and what it returned, each shown against your account's own average.

Creative Leaderboard lines up your top creatives so a client sees the whole month's work and the clear winners at a glance, with any tiring ads flagged before they start costing you.

Every featured creative is saved with the report, so the images are still there when you reopen or re-export it weeks later. Each one also links straight to its live preview in Meta, so whoever's reading the report can open the actual ad. Both slides come built into the Meta report template, and you can add a Spotlight for each of your top ads.

The Generate button now writes a real analysis on more of your report pages. On a Portfolio Overview it works out which platforms and accounts are driving your blended numbers, and which one is pulling efficiency up or down. You'll see the same depth on the Executive template pages, on Meta placement and audience pages, and on LinkedIn professional-audience pages: instead of a high-level note, the draft is built from the actual figures on the page, ready to edit and send.

The Professional Demographics page in LinkedIn reports now has its own settings. Pick which metrics show across the breakdown tables (spend, conversions, CPA, clicks, impressions, CTR, CPC) and they apply to all four. You can also hide any of the four breakdowns (Company Size, Industry, Seniority, Job Function) and choose how many rows each one shows, so the page focuses on what your client actually cares about.