10 June, 2026

One efficiency target rarely fits a whole account. A lead form campaign might be doing its job at $45 a lead while the campaign next to it needs to hold a 4× ROAS. Until now, Pace judged both against the same account-level goal.

Now each campaign can carry its own target. In the account's Campaign Automation list, click + Target next to a campaign, pick the metric (CPA, ROAS, or one of your conversion actions) and give it a number. Campaigns without their own target keep following the account goal, so you only set the exceptions.

The targets change how Pace hands out budget. Campaigns beating their number get funded first, fully, before money moves to the ones falling behind. A young campaign without enough data just holds steady; Pace never reads missing data as bad performance. And the totals stay inside whatever the account runs on, monthly budget or daily floor.

If a campaign keeps missing its target, Pace notes it in the account's change history so you can decide what to do about it.

Available on Pro plans and above, for Google Ads and Meta Ads. Targets can be a CPA, a ROAS, or a cost per specific conversion action, on either platform.

Some accounts don't run on a monthly budget. Insurance and lead-gen advertisers often commit to a minimum spend every day, with budget topped up as the month goes. A monthly cap is the wrong shape for that account, so Pace now has a second pacing mode built for it.

Open the account's Budget settings and switch it from Monthly Budget to Daily Floor. You set a floor and Pace keeps you there: the budgets it sets never add up to less than your daily minimum on an active day. You can add a target spend for a normal day, and a heads-up level that flags unusually high spend without blocking it. A hard daily cap sits at the top, so the budgets Pace sets can never run past a level you've chosen.

Within that band, performance decides the number. Give your goal a target (say a $45 CPA, or a 4× ROAS) and Pace pushes spend up on the days you're beating it, then settles back toward the floor when results soften. Never below it.

Pace also moves in steps the ad platforms can absorb. Each check shifts a budget by roughly 20%, so spend climbs to a new level over a few runs instead of jumping there in one go and knocking ads back into the platform's learning phase. The floor never waits for the ramp: if the day's budgets would land under it, Pace restores it in one move, and when you change your floor settings, the next run goes straight to your new numbers. Changes too small to matter are held rather than written, so your ads aren't nudged for noise.

You'll hear about delivery without having to check. If yesterday came in under the floor, Pace tells you and points at the usual suspects: auction limits, ad disapprovals. If spend ran past your heads-up level, you get a note on that too. Both arrive through the same channels as your pacing alerts today, including per-account routing.

Floor accounts get their own dashboard treatment. Each row's spend bar turns purple so floor accounts stand out at a glance, and the Daily column shows the minimum you've set. The Pace column compares yesterday's spend to the floor: green when you held it, red when you didn't, amber when you ran above your heads-up level. Pace's overspend protections understand floor mode too, so a mid-month top-up never reads as "over budget".

Available on Pro plans and above, for Google Ads and Meta Ads to start.

If you showed all four breakdowns with a high row count on the LinkedIn Professional Demographics slide, the tables could crowd out the commentary at the bottom of the page in the exported PDF. The slide now fits its tables to the page and trims a few rows when space is tight, so your commentary always comes through intact, on screen and in the PDF.

Assign the team member who looks after each account, right from the account's settings. Once your accounts have managers, a "My accounts" button on the dashboard hides everything that isn't yours, so you open straight to the accounts you actually work on.

You can also point alert emails at the right people. Set an email recipient list on a specific account and its pacing and performance alerts go to whoever handles it, instead of the one shared workspace list. Leave it blank and it keeps using your workspace default.