12 June, 2026

Clicking Edit on a Meta campaign used to mean a detour to Ads Manager. Now it opens the same editor Google campaigns get: campaign settings listed down the left, and under them a group for each ad set in the campaign.

At the campaign level you can rename, pause or resume, change the budget, switch the bid strategy, set a spend cap, declare special ad categories, and adjust delivery pacing and labels. Open an ad set and you can edit its name and status, budget and bidding, schedule, optimisation and attribution, frequency, and its targeting in full: locations, age and gender, interests, custom and lookalike audiences, placements.

Each section saves on its own, so a budget change never touches your targeting. Where Meta locks a field once a campaign is live, the editor shows it as locked and explains why, instead of letting the save bounce. The per-ad-set pacing rules (daily floor, daily cap, efficiency target) live here too, next to everything else about the ad set.

Hover over any Meta campaign row, open the gear menu and choose Edit.

If your Meta campaigns run on ABO, the budgets don't live on the campaign. They sit on the ad sets, and the ad sets often have different jobs: one chasing cheap leads, the one next to it protecting a return target, sometimes inside the same campaign. Until now Pace left those campaigns alone, because there was no campaign budget to move.

Now it paces the ad sets themselves. Turn on "Manage ad set budgets (ABO campaigns)" in the account's General settings and each ad set in your ABO campaigns becomes its own budget line: Pace reads its performance and adjusts its daily budget, the same way it handles campaign budgets. Every change lands in the account's history. Campaigns that hold their own budget (CBO) keep working exactly as before.

Each ad set can carry its own rules, too. Open the campaign editor (gear menu → Edit on any Meta campaign row) and every ad set has a Pace rules section, where you set a minimum daily budget, a maximum daily budget, or a CPA or ROAS target for just that ad set. In the ad sets table, rows with rules show a badge next to their budget, so you can tell what's configured without opening anything.

It works with Daily Floor pacing as well. Managed ad set budgets count toward the account's floor and cap as one pool, and accounts built entirely on ABO campaigns, which couldn't use Floor pacing before, now can.

Available on Pro plans and above, for Meta Ads.