TikTok Ads grows up: the full Pace toolkit
As of today, TikTok Ads runs on the same machinery as our Meta integration.
The AI budget optimiser now paces TikTok accounts with the same context it has everywhere else: month-to-date spend, days left in the month, your notes on the account, and a memory of its own past calls so it learns what works. The Pace Now button works on TikTok accounts. So does Daily Floor pacing, for advertisers who commit to a daily minimum instead of a monthly budget. TikTok enforces a minimum daily budget on every campaign (around US$50, depending on your currency), and Pace checks your floor settings against it before letting you save, so you can't configure a floor the platform won't honour.
Campaign groups and overspend protection cover TikTok now. Reports picked up the visual pages that used to be Meta-only: Creative Spotlight and Creative Leaderboard feature your top TikTok videos, Audience Waste flags the segments quietly burning budget, and Placement Breakdown splits TikTok from Pangle. Sparks watch TikTok accounts on their usual schedule, and Dot can answer questions about them.
Smaller things you'll notice day to day: pause or enable ads straight from the Ads tab, filter ad groups and ads by their campaign's status, a Completed filter for campaigns that have run their schedule, and TikTok-native columns on the campaign table (video views, watch time, likes, comments, shares, follows, profile visits).
Update: as of 22 July 2026, TikTok Ads is available to every workspace on every plan. Nothing to request.