1 September, 2026

The saturation curve on the forecast tab has been redrawn. It still shows the same thing, what your cost per conversion does as daily spend goes up, but it should take less work to read.

Pick a scenario and the chart now says what it means in words, above the plot: Going from A$288 to A$433/day: +3.3 conversions/day at A$29 each. You don't have to do the sums yourself.

Your current spend is marked. It sits on the curve as a labelled ring, so you can always see where you're starting from, and scenarios are solid dots beside it. Move your cursor anywhere along the line and Pace projects that spend level as you go.

Past the highest daily spend you've actually run, the line goes dashed, and it does the same below your lowest. The solid stretch is fitted to spend levels you've really tried. The dashed stretch is Pace extrapolating, and now it looks like it. Both zones are labelled, Your spend history with the range spelled out, and Beyond your data — estimated.

The point where more spend stops paying for itself is pinned to the axis now, as a labelled flag at the top of the chart with a line running the full height, so it stays readable whatever else is on screen.

Elsewhere it's just plainer. Both axes use round numbers. Labels read as sentences rather than shouting in capitals, and every guide line on the chart says what it is. The scenario readout stays in one place instead of moving around the plot, and where it shows you both the fitted figure and the AI's own projection, each one is now labelled so you know which you're looking at.

Nothing about how forecasts are calculated has changed.

Portfolio pages now load faster and stay responsive, however big the portfolio gets. Pace was quietly doing the same work several times over on these pages, and drawing every campaign across every member account in one go. For a large agency portfolio, that's thousands of rows the page didn't need to build up front.

The campaign table now pages the same way the account campaign table does: 15 rows at a time, with the familiar rows-per-page picker when you want more on screen. Sorting, searching and the totals row still cover the whole portfolio, not just the rows you can see.

If a portfolio page has ever felt heavy in your browser, it shouldn't any more.

Some campaigns have to keep serving whatever else is going on. A brand campaign, or the new launch the client asks about every week. You can now set a minimum daily budget on a Google campaign, and Pace will never take that campaign below it, however the rest of the account is performing.

There's a maximum too, for a campaign you want to hold at a level. Set either one, or both.

Open the gear menu on a Google campaign row, choose Edit, and you'll find Pace rules in the Core group. Campaigns with a limit show a small badge next to their budget in the campaign table, ≥ $X/day for a minimum or ≤ $Y/day for a maximum, so you can see which ones are pinned without opening anything. Hover it for the full summary.

Edit now opens on every Google campaign type, not just Search. Performance Max, Display, Shopping and Video campaigns all get Pace rules, along with the other settings that apply to them — the sidebar lists the settings you can change in Pace for that kind of campaign, so a Performance Max campaign won't offer you keywords.

Pace checks the numbers as you save. A minimum bigger than the account's whole monthly budget is rejected, and so is a minimum above its own maximum, so a stray zero doesn't quietly become the account's new floor.

One thing worth knowing: if a campaign runs on a shared budget, the limits apply to that shared budget, which other campaigns spend from as well.

Available on every Google Ads campaign type for Pro and Agency plans. Meta ad sets have the same rules.