3 updates shipped in Pace.
🚀 New
Search terms in your Google Ads reports
You can now show a client the searches that actually triggered their ads, not just the keywords you bought.
The new Search Terms page sits beside Top Keywords in Google Ads reports. It lists the 20 highest-spending terms for the report's date range, each with its match type and the campaign it came from. Choose which metric columns to show (spend, clicks, conversions, CPA, CTR, CPC, CPM, impressions), sort by any of them, and set the table anywhere from 5 to 20 rows.
Generate the commentary and Pace reads the table for terms that took spend and returned nothing, so the paragraph comes back as a negative keyword shortlist you can act on that afternoon.
New Google Ads reports include the page by default. Reports you built earlier can pick it up from Add page. Google Ads only, since it's the only platform whose search terms Pace pulls into reports.
✨ Improved
Improved: choose the columns on the Top Performing Segments page
Top Performing Segments used to show three fixed columns. Now you pick up to six from spend, conversions, CPA, clicks, impressions, CTR, CPC and CPM, the same way you already can on Top Keywords.
The default is still spend, conversions and CPA, so nothing you've already built has moved.
Clicks, impressions, CTR, CPC and CPM fill in on Google Ads. Meta and Microsoft segment rows show a dash in those columns for now.
🚀 New
CPM wherever you pick report metrics
CPM, the cost of a thousand impressions, is now one of the metrics you can put on a report page. It's available anywhere the builder lets you choose metrics: the campaign table, campaign drilldown, comparison chart, top keywords, search terms, segments, the KPI summary, the cover's headline figures, and the executive and portfolio pages.
Worth having on awareness and reach work, where a cost per conversion doesn't tell the client much.
Reports saved before today show a dash for CPM until you refresh their data.