Bid more (or less) on specific locations — right from the campaign editor
Per-location bid adjustments are now editable inside Pace. Open any Google Ads campaign's Settings, jump to Locations, and set a modifier next to each targeted city, region, or country: +20% to lean harder on New York, −15% to pull back on rural regions, and so on. Save once, everything lands in one atomic Google Ads update.
Simple percent input per location. Type a signed percentage (−90% up to +900%, matching Google's own range), or hit the reset × to clear a modifier back to neutral. Empty or 0% means "no adjustment" — same as Google.
Labelled, readable table layout. Targeted locations render as a Location · Type · Bid adjustment · Remove table with a one-line explainer above it. No guessing what the small number field does.
No new tab to learn. It's baked into the existing Locations section: whether a location is targeted and how aggressively, all in one place.
Available today on every Google Ads Search campaign in every workspace.
🚀 New
Edit Search keywords without leaving Pace
Manage your Search campaign keywords right inside the campaign editor. Open any Google Search campaign's Settings, jump to the new Keywords section, and pause, remove, re-add, or bulk-add keywords from the same panel you already use for targeting, bidding, and budget. No more bouncing to the Google Ads UI for routine keyword housekeeping.
Ad-group-scoped picker at the top so you're always clear which ad group's keywords you're editing. Flip between ad groups without leaving the section.
Bulk add, match types inferred. Paste a list of keywords (one per line) and Pace applies the standard Google syntax: "phrase" becomes phrase match, [exact] becomes exact, bare tokens pick up whichever default match type you've selected.
Re-add removed keywords in one click. Previously-removed keywords stay visible in the list with a Re-add button, so reviving a paused theme is one tap, not a full re-type.
Small but nice: rename the ad group in place. A pencil icon next to the ad-group picker lets you rename the currently selected ad group without opening a separate dialog.
Available today on every Google Ads Search campaign in every workspace.