Budget Forecast is now on for every Pro workspace
Forecast has been rolling out one workspace at a time since July. From today it's on for every workspace on a Pro plan or higher. The "coming soon" label on the Forecast tab is gone, and Dot can send you there when you ask about a budget change.
Propose a change on any account, say add $20k or cut 10%, and Pace projects spend, conversions and cost per result from that account's own history over the last 30, 60, 90 or 180 days. The saturation curve shows where diminishing returns set in. Where your data is thin, the range around the curve gets wider rather than pretending to be sure. Saved scenarios sit side by side, and each one is scored later against what actually happened.
Works on every platform Pace supports except Amazon Ads, which doesn't yet give us the daily history the model needs. Below Pro, the tab shows what you'd get with an upgrade.