Jordan Parrello - Founder
Built by an agency owner and performance marketer who has managed millions in global ad spend.
“I built Pace to pull you out of the weeds and save you time; so you can focus on higher level tasks”
Jordan Parrello
Sydney, Australia.
We’re building the operating system for the next generation of performance agencies.
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The Mission
Automate the math. Focus on the message.
Our mission is to liberate agencies from the "grunt work" of paid media. We stand for Zero-Trust Accuracy and Total Transparency. We don’t just want to help you manage ads; we want to help you scale your agency without scaling your stress.
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the Vision
The Self-Driving
future of Ad Management.
We are moving toward a future where our AI doesn't just stop you from overspending, but learns from your history to predict trends. We see a future where the friction between planning a campaign and executing it is zero.
Our Values
In the ad world, latency loses money. We optimise for speed in everything we do. From how fast our agents react to a budget spike, to how quickly we ship features. We believe that if you aren't moving faster than the market, you're already behind. Pace isn't just a tool; it's an accelerator.
We don't build "co-pilots" that wait for instructions; we build Agents that take initiative. Our software is designed to act with the autonomy of a senior media buyer, proactively hunting for wasted spend, identifying scale opportunities, and presenting solutions, not just problems.
We believe data is the only currency that matters. Our agents are programmed to be ruthless auditors, stripping away vanity metrics to reveal the financial truth of your campaigns. We don't care about what "usually" works; we care about what the data says is working right now.
