Privacy policy
Last updated: November 2025
Pace ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our automated advertising optimization application (the "Service").
1. Information We Collect
We collect information to provide our AI-driven budget optimization services.
A. Personal Information
When you register via Google Sign-In, we collect basic profile information provided by Google, including:
Name
Email address
Profile picture
B. Advertising Platform Data
To function, Pace integrates with third-party advertising platforms (Google Ads, Meta Ads, LinkedIn Ads). When you link these accounts, we collect and process:
Authentication Tokens: OAuth tokens that allow us to access your accounts on your behalf.
Campaign Data: Campaign names, IDs, targeting settings, bid strategies, and historical performance metrics (impressions, clicks, spend, conversions).
Budget Information: Daily and lifetime budget limits.
C. Financial Information
We utilize Stripe for payment processing. We do not store your credit card numbers or bank account details on our servers. Stripe processes your payment information and provides us with a subscription status and a unique customer identifier.
D. Usage Data
We may collect information on how you interact with the Service, such as the time and date of your visit, the pages viewed, and error logs.
2. How We Use Your Information
We use the collected data for the following specific purposes:
Service Delivery: To analyze your advertising performance and automatically execute budget changes, pauses, or activations on your connected ad platforms based on your goals.
AI Processing: To feed relevant campaign performance metrics into our AI models (powered by Google Gemini/Genkit) to generate optimization decisions.
Account Management: To manage your workspace, subscription, and login sessions.
Billing: To process subscription payments via Stripe.
Communication: To send you updates regarding budget changes, system alerts, or policy updates.
3. Disclosure of Your Information
We may share information we have collected about you in certain situations:
Third-Party Service Providers: We share data with trusted third-party vendors who perform services for us, including:
Google Cloud / Firebase: For hosting, database storage, and authentication.
Stripe: For payment processing.
AI Providers (e.g., Google Vertex AI): Non-personally identifiable campaign statistics are processed to generate optimization logic.
Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred.
Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities.
4. Google User Data Policy (Limited Use)
Our use and transfer to any other app of information received from Google APIs will adhere to the [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements.
We only use your Google Ads data to provide the optimization features within the Pace application.
We do not sell your Google user data.
We do not use your Google user data for advertising purposes unrelated to the direct functionality of the Service.
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information. Your data is stored securely on Google Cloud Platform (Firebase). However, please be aware that no security measure is perfect or impenetrable, and we cannot guarantee the absolute security of your data.
6. Data Retention
We retain your personal and campaign data only for as long as is necessary for the purposes set out in this Privacy Policy, or to comply with our legal obligations (such as tax and accounting). You may request the deletion of your workspace and associated data at any time.
7. Your Data Rights
Depending on your location (e.g., EEA, California), you may have certain rights regarding your personal data, including:
The right to access user data we hold about you.
The right to request correction of inaccurate data.
The right to request deletion of your data ("Right to be Forgotten").
The right to withdraw consent for data processing.
To exercise these rights, please contact us at the email provided below.
8. Third-Party Links and Integration
The Service relies on connections to Google, Meta, and LinkedIn. We are not responsible for the privacy practices of these third-party platforms. We encourage you to review their respective privacy policies.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
10. Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
Email: support@paceads.com