Connect Amazon Ads to Pace and your Sponsored Products, Sponsored Brands and Sponsored Display campaigns appear in the same account and campaign tables as your Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads and Reddit Ads.
Linked Amazon accounts work like your other platforms inside Pace: set monthly budgets and pacing targets and Pace actively paces them, edit daily budgets and pause campaigns from the table, organise campaigns into groups, and generate Sparks, client reports and the weekly email.
What you'll need
- Owner access to your Pace workspace. Only a workspace owner connects Amazon Ads.
- An Amazon Ads login with access to the advertising accounts you want in Pace.
- The region your Amazon account is registered in. Pick it before you connect — see below.
- A few minutes.
Note: Pace asks Amazon for read and write access when you connect. Read access shows your performance data; write access is what lets Pace pace daily budgets and pause campaigns for you. Approving the connection doesn't change anything in your Amazon account by itself — Pace only makes changes when you set up pacing or edit something.
Choose your home region first
Amazon scopes advertising accounts by region and an account belongs to exactly one, so the region you pick decides which accounts Pace can see. Pace asks Where is your Amazon account registered? and gives you three choices: Americas, Europe, and Asia-Pacific (incl. Australia).
Choose the region your Amazon Ads account is registered in, not where you happen to be sitting. Pick the wrong one and the connection succeeds but no accounts show up on the Unlinked tab.
Connect Amazon Ads in Pace
- Open Linked Accounts and select the Amazon Ads tab.
- On the connection card, select your region — Americas, Europe or Asia-Pacific (incl. Australia). That choice is the connect button; there's no separate confirm step.
- Sign in with Login with Amazon and approve. Pace brings you back to Linked Accounts with a confirmation that Amazon Ads is connected.
- Open the Unlinked tab, tick the accounts you want in Pace, and select Link.
Connecting and linking are two separate steps. Approving on Amazon imports nothing on its own — Pace only tracks the accounts you link.
One Pace account per marketplace
Amazon runs a separate advertising account for every marketplace you sell in, and Pace keeps them separate too. A business selling in the US, Canada and Mexico gets three rows in Pace, each in its own currency, each with its own budget, pace and campaigns. That keeps a $10,000 US budget from being blended with a CA$4,000 Canadian one into a total that means nothing.
Set a monthly budget on each marketplace you want paced. Marketplaces you leave unlinked are ignored entirely.
How you'll know it worked
The Amazon Ads card shows a green Connected badge, a pill with the email that connected it, and a Since date. The accounts you linked move to the Linked tab and their spend starts appearing on your accounts page.
When your Amazon numbers update
Today's spend refreshes every 15 minutes, so the accounts page and an account's Overview stay close to live. Everything earlier comes from Amazon's own reporting system, which lands on a schedule rather than instantly — every Amazon row carries a Reported through marker telling you exactly how far the reported history reaches.
Amazon also restates orders and sales for up to a fortnight after the fact, so those figures settle over the following two weeks. Where Amazon has reported spend for a day but not conversions yet, Pace shows those cells as unavailable rather than as zeros — a zero would read as a perfect ACOS and it isn't one.
What works today
Linked Amazon accounts show Spend, Impressions, Clicks, Orders, Sales, CTR, CPC, CPA, Conversion Rate, ROAS and ACOS across the account table, campaign table and charts. Every campaign carries an SP, SB or SD chip for its ad product. Beyond the numbers, Amazon accounts support:
- Budgets and pacing targets. Set a monthly budget, goal and schedule on any Amazon account and choose which campaigns count towards it. The account then shows its pace, daily target and remaining budget like any other. Dot can set the pacing target for you too.
- Automated pacing. Pace adjusts your Amazon budgets on scheduled runs and whenever you select Pace, working at each campaign's own daily budget — Amazon has no ad-group budget layer.
- Budget and status edits. Edit daily budgets inline from the campaign table and pause or re-enable campaigns without leaving Pace. Owner and admin only, and every edit lands on the Changes tab.
- Overspend protection. If an account or campaign group spends past its cap, Pace pauses its campaigns and resumes them once spend is back under control.
- Campaign groups. Group Amazon campaigns and give each group its own budget and pace.
- Sparks. Pace's AI insights run on Amazon accounts and surface findings as recommendations for you to act on.
- Reports and the weekly email. Two Amazon report templates — a full performance report and an executive summary — plus Amazon accounts in the weekly comparison email alongside every other platform.
- Change history. Every change — budgets, statuses, targets, groups, campaign inclusion, and every pacing run — is logged on the account's Changes tab in plain language.
Note: Every Amazon budget and status change is verified before Pace records it. Pace re-reads the campaign after each write and only reports success once the campaign actually carries the value sent. Anything it can't confirm is reported as unconfirmed, never as done.
What Amazon doesn't have yet
- Ad group and ad views. Amazon stops at the campaign level in Pace. There are no Ad Groups, Ads or Keywords tabs.
- Floor Pacing. Daily spend floors aren't available on Amazon accounts.
- Bulk budgets. Amazon accounts can't be edited through the bulk budget sheet.
- Improvements, Account Health Audits, Records and Forecast. These tabs are hidden on Amazon accounts rather than shown empty.
- Alerts beyond reconnect. Reconnect alerts cover Amazon like every other platform; the rest of the alert suite doesn't run on it yet.
Two campaign types behave differently on purpose. Campaigns on a lifetime budget are listed and marked as such, but Pace won't write a daily budget to one and they can't join a campaign group — a lifetime budget isn't a daily figure pacing can steer. And every Amazon marketplace sets its own minimum daily budget in its own currency: Pace never writes below it. When pacing calls for a cut that would land under the floor, an account or group with overspend pausing switched on pauses the campaign instead; without that permission the campaign holds at its current daily budget and is flagged as clamped.
Common Amazon connection problems
- No accounts on the Unlinked tab. Usually the wrong region. Reconnect from the ⋮ menu on the Amazon Ads card and pick the region your Amazon account is actually registered in.
- An account couldn't be listed. Pace shows a note saying how many accounts it skipped for a missing currency or time zone. Set both on the account in Amazon Ads, then refresh the Unlinked tab.
- The connection needs re-authenticating. Amazon expires a granted connection roughly once a year. When that happens the card badge reads Needs attention and Pace alerts you rather than failing quietly — reconnect from the ⋮ menu and pick your region again. For the full lifecycle, see managing permissions and re-authentication.
Disconnecting and unlinking
Unlink individual accounts from the Linked tab at any time — Pace stops tracking their performance and deletes their Pace-side settings, and your Amazon account is untouched. Disconnect the whole connection from the ⋮ menu on the Amazon Ads card; that revokes Pace's access and unlinks your Amazon accounts. You can reconnect later.
How your Amazon credentials are kept safe
The connection uses Login with Amazon's OAuth flow, so you never type your Amazon password into Pace. The access key Amazon hands back is encrypted at rest in your workspace's own credential store, never sent to your browser, never placed in a web address, and never written to Pace's logs. The key refreshes automatically, and Pace makes every Amazon request on your behalf.