Connect Reddit Ads to Pace and your Reddit performance data — spend, impressions, clicks, and conversions — appears in the same account and campaign tables as your Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and TikTok Ads.
Reddit Ads is a read-only connection today. Pace reads your performance data but never changes anything on your Reddit account — no budget edits, no pausing, no automated pacing. Automated pacing for Reddit Ads is coming soon, and the accounts you link now will be ready for it when it arrives.
What you'll need
- Membership of a Pace workspace. Any member can start the connection.
- A Reddit account with business access to the ad accounts you want in Pace. Pace finds ad accounts through the businesses your Reddit user belongs to, so if your Reddit login can open the account in Reddit Ads, Pace can see it.
- A few minutes.
Note: Pace asks Reddit for read access only. The permission you approve can't edit campaigns or budgets, so nothing in your Reddit account changes when you connect.
Connect Reddit Ads in Pace
- Open Linked Accounts and select the Reddit Ads tab.
- Select Connect. Pace sends you to Reddit's own sign-in and consent screen.
- Sign in with the Reddit account that has access to your ad accounts, then approve. Pace brings you back to Linked Accounts with a confirmation that Reddit Ads is connected.
- Open the Unlinked tab, tick the ad accounts you want in Pace, and select Link.
Connecting and linking are two separate steps. Approving on Reddit imports nothing on its own — Pace only tracks the ad accounts you link.
How you'll know it worked
The Reddit Ads card shows a green Connected badge, a pill with your email, and a Since date, along with a note that performance data is available now and automated pacing is coming soon. The ad accounts you linked move to the Linked tab, and their performance data starts appearing on your accounts page.
What data appears
Linked Reddit ad accounts show spend, impressions, clicks, conversions, and conversion value in the account table, the campaign table, and the Ad Groups and Ads tabs — the same views you use for every other platform, across the same date ranges.
Because pacing isn't built for Reddit yet, the pacing columns on Reddit rows show a muted dash instead of a pace figure, budget fields are read-only, and a Reddit account's settings show a note in place of the budget and goal configuration. That all switches on when pacing ships — there's nothing for you to set up in the meantime.
Common Reddit connection problems
- An ad account is missing from the Unlinked tab. The Reddit account you signed in with can't access it. Fix the access in Reddit (add your Reddit user to the business that owns the account), then refresh the Unlinked tab — Pace re-checks what your login can see each time.
- The connection came back with an error. Reddit sign-in windows sometimes expire if left open. Start again from Linked Accounts and complete the approval in one pass.
- Someone else connected it. Only the member who connected Reddit Ads can re-authenticate or disconnect it, from the ⋮ menu on the card. To take it over, ask them to disconnect first, then connect Reddit Ads yourself. For the full lifecycle, see managing permissions and re-authentication.
Disconnecting and unlinking
Unlink individual ad accounts from the Linked tab at any time — Pace stops tracking their performance and deletes their Pace-side settings, and your Reddit account is untouched. Disconnect the whole connection from the ⋮ menu on the Reddit Ads card; that revokes Pace's access and unlinks your Reddit ad accounts. You can reconnect later.
How your Reddit credentials are kept safe
The connection uses OAuth 2.0, so you never type your Reddit password into Pace. The access key Reddit hands back is encrypted at rest in your workspace's own credential store, never sent to your browser, never placed in a web address, and never written to Pace's logs. The access key refreshes automatically, and Pace makes every Reddit request on your behalf.