Keep your platform connections healthy from the Linked Accounts page: check each connection's status, re-authenticate when one breaks, and remove access when you need to. This works the same way across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.
Permissions required: Any workspace member can open Linked Accounts, connect and re-authenticate a platform, and link accounts. On Google Ads and LinkedIn Ads, any member can also add and reconnect profiles (see the section on several people below). Disconnecting a platform, unlinking accounts and removing a profile are for owners and admins.
Note: This article covers your ad-platform connections. To remove a teammate from the workspace or change their role, see inviting team members and roles.
Check connection status
- Open Linked Accounts in Pace.
- Select a platform in the tab bar at the top.
- Read the badge on the connection card:
- Connected (green) — everything's working.
- Needs attention (yellow) — action is required.
- Not connected (grey) — no connection yet.
The connected card also shows who connected it, plus a Since pill giving the date the connection was set up. A Token refreshes pill shows when Pace next renews its own access to the platform. You never reconnect on a schedule, so your data keeps flowing.
A row can also carry a Not reachable badge even while the card above it reads Connected. That usually means the login itself is fine, but Pace has lost access to that one account specifically, usually because someone removed Pace from it on the platform side. Hovering the badge names the reason. A red strip on the account's own page and across the top of Pace says the same thing; see why isn't my ad account syncing for what each reason means.
Re-authenticate a connection
A Needs attention badge means the platform reported the connection is no longer valid, or it's close to expiring.
When a login stops working, Pace tells every workspace owner and admin, plus whoever gets the affected accounts' alerts. The alert goes to the bell and by email on every plan, and to Slack on Pro and above when Slack is connected. This works the same on all eight platforms, Microsoft Ads included.
Each person gets one message per outage, and a client contact on an account's alert list only hears about that account. The button in the message opens Linked Accounts with that platform already selected. On Microsoft Ads, the same people get a short note once the login is reconnected.
- Open Linked Accounts and select the affected platform.
- On the connection card, select Re-authenticate now on the yellow banner. Or open the ⋮ menu and choose Re-authenticate. On Google Ads and LinkedIn Ads, open Manage profiles instead and select Reconnect on the person marked Needs attention.
- Complete the platform's sign-in and consent screen, the same one you used to connect the first time.
- Confirm the badge returns to Connected. Pacing resumes for your linked accounts, and nothing you'd already linked changes.
Note: You can't take over a teammate's working connection by reconnecting it. On Reddit Ads, TikTok Ads, Amazon Ads and X Ads, you can replace someone else's connection only when its login has stopped working or they've left the workspace. Otherwise, ask an owner or admin to disconnect it first. On Meta Ads, you can reconnect with the same Facebook login, or replace one that's stopped working or whose owner has left. Moving a working connection to a different Facebook user takes an owner or admin.
Unlink an account or disconnect a platform
These are two different actions. Choose based on how much you want to remove. Within a platform, your accounts sit on two tabs, Linked and Unlinked.
Unlink one account. On the Linked tab, tick the accounts and select Unlink. Pace stops tracking and pacing just those accounts; the platform connection stays intact, and no campaigns are paused or changed. Select Unlink accounts to confirm. Re-link any time from the Unlinked tab.
Disconnect a whole platform. Open the card's ⋮ menu and choose Disconnect (on Google Ads and LinkedIn Ads, Disconnect Google or Disconnect LinkedIn), then confirm in the dialog. Its title names the platform you're removing, for example Disconnect Google Ads?. This removes Pace's connection for that platform and stops syncing and pacing all of its accounts.
Note: Disconnecting doesn't touch anything on the ad platform: no campaigns are paused or changed. Your linked accounts and history reappear when you reconnect. On Google Ads, they come back once Pace re-checks them on the Linked Accounts page.
Disconnecting removes Pace's stored access, but it doesn't remove Pace on the ad platform's side. To fully revoke access, also remove Pace from that platform's own connected-apps or integrations panel.
Meta Ads works a little differently. You manage it from a dedicated Meta connection card. That card holds two separate connections: a personal Facebook login and a Business Portfolio (Meta's container for your ad accounts). You connect, re-authenticate, or disconnect each one on its own.
Google Ads and LinkedIn Ads: several people, one workspace
On Google Ads and LinkedIn Ads, a workspace can hold several sign-ins, one per person. Connect each person whose access you need, and Pace reaches each ad account through whoever can reach it. You manage them from Manage profiles on the platform's card.
Permissions required: Any workspace member can add or reconnect a Google Ads or LinkedIn Ads profile. Only an owner or admin can remove one.
Alerts name the person. When someone's sign-in stops working, the alert in the bell names that person and says which accounts depend on them. Everyone else's accounts keep running. It reaches the same people as any other login alert (see above).
Reconnect one person. Open Manage profiles, find the row marked Needs attention, and select Reconnect. Sign in as that person. On Google Ads, the account chooser usually suggests them.
If you see "Different Google account" or "Different LinkedIn account". Pace refuses a sign-in when the person who signs in isn't the one being reconnected, so each profile stays tied to the person who connected it. Browsers stay signed in between visits, so this usually means someone else was still selected. On Google Ads, pick the right person in the account chooser. On LinkedIn Ads, sign out of LinkedIn in that browser first. Or use Add another profile if you meant to connect this person as well.
Hand the connection to a colleague. Once Pace knows whose a connection is, signing in as a colleague won't swap it over to them. Add them with Add another profile, then disconnect the original person. On Google Ads, if Add another profile is unavailable, select Reconnect on the existing row first.
Remove one person. Select Disconnect on their row. Pace names any accounts that would be left with no connected profile before you confirm with Remove profile. Those accounts stop being paced until someone who can reach them connects. No access moves to anyone else, and a removal can take a few minutes to apply everywhere.
Remove everyone. Disconnect Google or Disconnect LinkedIn, from the card's ⋮ menu, removes every connected person on that platform at once.
For connecting people in the first place, see connect Google Ads and connect LinkedIn Ads.
If a connection still isn't working
Pace signs in through each platform's own secure login, so it never stores your password and renews its access automatically. A healthy connection needs nothing from you. If a badge reads Connected but data still isn't updating, or Pace tells you a single account stopped sending data, see why isn't my ad account syncing.