In the next few minutes, you'll connect an ad platform to Pace and choose which accounts it manages. Connecting is safe: you approve access on the platform's own sign-in screen, and Pace only ever asks to read your campaigns and to adjust or pause them to keep your spend on track.
Time: about five minutes. You'll need: owner or admin access to your Pace workspace, and your sign-in for one of Google Ads, Meta Ads, LinkedIn Ads, or Microsoft Ads.
Permissions required: Only a workspace owner or admin can connect accounts. With a member (read-only) role you'll see an Access Restricted message instead, so ask your workspace owner to connect the account for you.
What Pace can and can't do
The access you grant lets Pace read your campaigns and performance data, then adjust budgets or pause campaigns as part of pacing — keeping your daily spend on track so you don't burn through the budget early. That's the whole point: pacing has to act on your budgets, not just watch them.
It can't do more than that. You never type your ad-platform password into Pace. Instead, Pace holds a secure access key the platform hands over after you approve. That key stays on Pace's server: never sent to your browser, never put in a web address, never saved into Pace's activity records. Pace makes every request to Google Ads, Meta Ads, LinkedIn Ads, or Microsoft Ads on your behalf, so your browser never contacts them directly.
Connect a platform
- Open Linked Accounts in Pace.
- In the tab bar at the top, select the platform you want: Google Ads, Meta Ads, LinkedIn Ads, or Microsoft Ads.
- On the connection card, select the connect button for your platform (for example, Connect Google Ads), then follow the platform's own sign-in and consent screen. Meta Ads offers two ways to connect, so see how to connect Meta Ads to pick the right one. For Meta Ads the sign-in opens in a popup; the others send you out to the platform and back.
- Back on the platform's card you'll see two tabs, Linked and Unlinked. Open Unlinked, tick the accounts you want Pace to manage, and select Link.
Connecting a platform and linking accounts are two separate steps. Signing in imports no accounts on its own, so nothing is managed until you pick the accounts to link.
What you'll see when it works
The platform's card shows a green Connected badge, along with who connected it and the date. Below that, a note reads "Secured with OAuth 2.0. Your credentials are encrypted and tokens rotate automatically." That means the connection uses the platform's standard password-free sign-in, you never shared your password with Pace, and Pace renews its own access for you. The accounts you chose move to the Linked tab, right next to Unlinked.
Next
For the platform-specific walkthrough, read how to connect Google Ads. There are guides for LinkedIn Ads, Microsoft Ads, and TikTok Ads too.