Connect Pace to Claude, ChatGPT, or Gemini and ask about your campaigns, budgets, and pacing in plain English, right from the AI assistant you already use.
The connection reads your data. Your assistant can look at your pacing numbers, and it can never see your ad platform sign-in details. It can only change anything if an owner has switched AI writes on for your workspace, and even then only after you've granted write access on this connection. It's included with API Access on the One and Enterprise plans, and every control for it lives at Settings → Connected AI apps. See Pace for AI assistants for what's possible before you connect.
What you'll need
- A Pace workspace on the One or Enterprise plan.
- An account with Claude, ChatGPT, or Gemini. ChatGPT requires a paid plan for this to work (more on that below).
- About five minutes.
Find your endpoint URL
Every walkthrough below starts the same way. Go to Settings → Connected AI apps in Pace and copy your endpoint URL. You'll paste this into whichever assistant you're setting up.
Connect Claude
- Go to claude.ai and open Settings → Connectors.
- Select Add custom connector.
- Paste your Pace endpoint URL.
- Sign in to Pace when prompted, then select Approve.
The same endpoint works in Claude Desktop and Claude Code, so you can add it there the same way.
Connect ChatGPT
Note: Turn on Developer Mode before you do anything else. Without it, ChatGPT can't use Pace's tools at all.
- In ChatGPT, go to Settings → Apps & Connectors → Advanced and turn on Developer Mode. This needs a paid ChatGPT plan.
- Add a new connector and paste your Pace endpoint URL.
- Sign in to Pace when prompted, then approve the connection.
Developer Mode is the step people skip, and it's the single biggest reason a ChatGPT connection doesn't work. If your assistant can't seem to find Pace, this is the first thing to check.
Connect Gemini
Gemini CLI: open your MCP servers configuration and add a Pace entry with your endpoint URL as the httpUrl. Sign-in finishes in your browser, so approve the connection there when it opens.
Gemini app: add the same endpoint wherever custom connectors are available.
What your assistant can see
Once you're connected, your assistant can pull:
- Account overviews with month-to-date spend and performance, plus the date each account joined Pace.
- Campaign, ad group, and ad performance for any date range, narrowed to the campaigns you name or to just the ones that spent.
- Week-over-week comparisons, campaign trends over time, and how each campaign group is pacing.
- Platform detail for Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Reddit Ads, Amazon Ads, and X Ads, including your own Google Ads queries.
- Each account's pacing strategy, change history, and AI insights.
- Pace's help articles and release notes, so it can answer questions about the product too.
Pace cards
Ask Claude or ChatGPT about pacing and the answer can come back as a card instead of a paragraph of numbers:
- Account overview — every account's spend against its target, shown as a bar you can read at a glance.
- Campaign table — a sortable table of campaign performance.
- Change approval — shown whenever you ask your assistant to change something: a before-and-after view with an Apply button.
Apply approves the change with a click. Cancel tells the assistant you've declined.
Claude and ChatGPT render these cards. Gemini and Claude Code answer with the same information as text instead — nothing is missing, it just isn't a card.
What you can ask
- "How's pacing looking this month?"
- "Which campaigns overspent last week?"
- "How has this account performed since it joined Pace?"
- "What's changed on [account] since 1 July?"
The last two work because every account carries its joined-Pace date, and change history and AI insights can both be pulled from a date you choose. That turns a client review or a trial evaluation into one question. Accounts linked before Pace began recording that date don't show one yet.
Ready-made questions
Claude and ChatGPT can also offer a short menu of ready-made Pace questions — look for a prompt or slash-command menu in your assistant. It covers a monthly pacing review, why a named account is overspending, a weekly performance summary, a campaign health check, and what's new in Pace. Pick one, name the account, and your assistant fills in the rest.
Letting your assistant make changes
Two switches control this, and both default to off.
The workspace owner turns on AI writes first, at Settings → Connected AI apps → "Let connected AI apps make changes." Only the owner can flip that switch — admins and members see it, but can't change it. Until it's on, no connection to that workspace can do anything but read. Once it's on, each person connecting still has to grant write access themselves — a checkbox on the consent screen, unchecked by default — so a workspace can allow the capability without every connection using it. Any workspace member can grant it.
With both switches on, your assistant can:
- Set an account's monthly pacing target
- Pause or resume a campaign
- Change a campaign's daily budget
- Mute or unmute an alert
- Add or remove campaigns from a group
- Change budgets and settings across many accounts and groups at once. Read make bulk changes with Claude or Dot.
Status changes use Pace's own Active and Paused wording, never a platform-specific one, and there's no way to archive or delete a campaign this way. Budget changes still respect each platform's own minimums, and Pace refuses to touch a campaign whose budget is shared or held elsewhere (on an ad set or ad group, say) rather than guessing which part to change.
Changes are capped at 10 per connection every 5 minutes, and every one lands in the account's Changes history exactly like a change made in Pace directly. Nothing happens invisibly.
Revoke write access, or the whole connection, from Settings → Connected AI apps at any time. It takes effect within a few minutes.
How you'll know it worked
Ask your assistant to list your Pace accounts. You should see them by name in its reply.
Back in Pace, check Settings → Connected AI apps. The connection appears there, and its "last used" time updates each time you ask your assistant something.
Connecting a different workspace
The connection is tied to whichever workspace you were signed into when you approved it. If you work across multiple workspaces, the connector's name in your AI app shows you which one it points to.
If it stops working
Disconnect the app in your AI tool and reconnect it. This clears up the two most common causes: an expired sign-in and a recent plan change.
A Paused label next to a connection in Settings → Connected AI apps means the workspace's plan no longer includes API access. Reconnecting won't fix that. Upgrade the workspace's plan first, then reconnect.
Manage or remove access
Settings → Connected AI apps lists every connection with who added it, when, and when it was last used. The card stays a fixed height and the list scrolls inside it, so a busy team's connections never push the rest of your settings down the page. Hover a row and open its menu to Disconnect. Access is cut off within a few minutes, and you can reconnect later without losing any setup.
A note on security
Your assistant only ever reads the numbers you'd already see in Pace yourself, and it never sees your ad platform sign-in details. See "Letting your assistant make changes" above for the one path from a chat message to something actually changing, and everything that gates it.
Disconnecting an assistant here doesn't touch your ad platform connections; those stay exactly as they are.