In the next 15 minutes, you'll create your Pace account, connect an ad account, set its monthly budget, and watch Pace make its first real budget decision.
Time: about 15 minutes end to end. A few minutes to sign up and connect, 2 for checkout, and a few more to set the account up and see the first run.
You'll need:
- A way to sign in: either Continue with Google, or your email address, which we send a six-digit code to. See sign in to Pace for both.
- Your sign-in for at least one Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Reddit Ads, or Amazon Ads account.
- A payment card. Nothing is charged for 14 days.
Permissions required: Only a workspace owner or admin can connect ad accounts. Signing up makes you the owner, so you're set. If someone invited you into their workspace as a member, ask them to connect accounts for you.
1. Sign up
Go to the sign-up page and select Continue with Google, or enter your email address and type in the code we send you. If you signed up by email, Pace asks What should we call you? first, because your name shows up on the changes you make. Google sign-ups skip that.
You become the workspace owner and land in a four-step guided setup: Connect → Start trial → Set up → First run.
2. Connect an ad account
Pick a platform from the list and select Connect. Google Ads and Meta Ads are marked Most picked and are the quickest to start with. Amazon Ads asks which region the account is registered in (Americas, Europe, or Asia-Pacific) before it hands you to Amazon's sign-in.
You come straight back into the wizard, where you choose which single account Pace starts with, then select Continue. Start with your most straightforward account; you'll link the rest later. For the platform-by-platform detail, see how to connect your first account.
3. Start your trial
Keep the pre-selected Pro plan or pick another, tick the authorisation, and select Continue to secure checkout to add your card on Stripe. Nothing is charged for 14 days, we email you 3 days before it ends, and you can cancel from Settings → Billing.
4. Set the account up
Enter a Monthly budget, pick a Primary Goal from the account's own conversion actions, tick the campaigns Pace manages, and choose the daily time its run fires. Everything else Pace switches on for you is listed on the same screen, and all of it is reversible in account settings.
Note: Picked the wrong account? Select Set up a different account instead to go back to the account picker. Your trial carries over.
5. Watch the first run
Pace fires a real pacing pass on that account and shows what it changed and why, campaign by campaign. If everything was already tracking to target, it says so rather than showing an empty table. Select Go to your account to land in Pace.
What you'll see when it works
On the home dashboard, the pacing summary's Pace card shows how many accounts are on pace, and each row in the accounts table gets a colour-coded Pace reading (on-track, over, or under) beside a Spend bar comparing month-to-date spend against budget.
A short checklist also appears for the optional polish: your management philosophy, Slack notifications, your pacing schedule, and linking your other accounts. It disappears once all four are done.
Next
Read budgets and pacing to see how Pace keeps your spend on track for the rest of the month.