pace.

Understanding the Pace dashboard

Take a tour of the Pace home page — pacing summary, performance chart, activity, alerts and news — then the Accounts page, where trend lines and settings live.

4 min readUpdated 9 Sept 2026

Your Pace Home page is a snapshot of all your accounts in one place: how each one is pacing (whether its spend is on track to hit budget by the end of the month), what changed recently, and shortcuts to everywhere else.

Home is the first item in the top navigation. There's no left sidebar. A bar across the top holds the pace. logo, then Home, Portfolios (grouped views of related accounts), Accounts and Changes. On the right sit a Sparks button (Pace's AI insights and recommendations), a notifications Bell, and your account avatar.

The Pace home page showing the month-to-date pacing summary above the performance chart and activity panels.

The pacing summary

The full-width card at the top carries a Month to date label and four tiles:

  • Spend — total spend across every account against total budget, with a progress bar coloured by how those accounts are pacing overall.
  • Conversions and Avg CPA (average cost per acquisition) — the two swappable tiles. Use each tile's dropdown to change its metric, and read its trend against the previous 30 days.
  • Pace — how many accounts with a budget are on track, shown as a count like "3 of 5". A row of dots groups those accounts by colour, from green (on pace) to red (well off).

The panels below

Scroll down for the rest, roughly in the order you pass them:

  • Recent Sparks — AI insights and recommendations for your accounts.
  • Recent Changes — a timeline of workspace activity showing who changed what, when, and on which account. Click an entry to open it on the Changes tab.
  • Performance — a blended chart across all your accounts, comparing the last 7 days with the 7 before. Switch the series between spend, impressions, clicks, conversions, CTR, CPC and CPA.
  • Top Performers — your accounts ranked by a metric you choose (conversions by default) this month.
  • Recent Alerts — performance alerts, pacing warnings and @mentions meant for you. Click one to jump to the account it's about. The same alerts sit behind the Bell.
  • Industry News — advertising headlines, refreshed twice a day and labelled Platform, Legal or Industry.

Note: Recent Sparks is available on Pro plans and above. On Basic, the panel shows an upgrade prompt instead of recommendations.

The Accounts page

The full account list lives on the Accounts page, not on Home. Toggle between a sortable table and a grid of cards, and choose which of the Spend, Pace and Goal columns you want on screen.

The Accounts table with account colour avatars, spend progress bars, pace pills and 30-day trend lines.

Four things to know as you read a row:

  • Trend lines — a mini chart beside Pace plots the last 30 days of daily spend, and one beside Goal plots the same window of your goal metric in the account's own colour. Hover any point for that day's figure. Microsoft Ads and Amazon Ads accounts show a dash instead, and both charts hide on Last Month.
  • Account colours — each account carries a colour you pick in its settings, so rows, avatars and charts stay easy to tell apart. It doubles as the accent on that account's client reports.
  • The settings cog — hover a row and a cog appears beside the account name. Click it for that account's budget, goals, colour and alerts.
  • Account managers — assign any workspace member as an account's manager in those same settings, then use My accounts in the toolbar to narrow the list to the ones you look after. It organises your team; it doesn't restrict access.

Knowing your numbers are current

A Synced chip in the toolbar tells you how fresh the figures are, with a coloured dot beside it and the exact timestamp on hover. Pace refreshes your workspace in the background on a cadence set by your plan, and an open dashboard picks up newer numbers on its own. Use the refresh button any time you want to pull immediately.

Next

Read reading the campaign table to go deeper into a single account and the campaigns inside it.

Was this helpful?

Your feedback helps us improve the help centre.

Related articles