You don't have to wait for Pace's next scheduled run. Trigger a pacing update on demand and Pace re-evaluates spend and adjusts your campaign budgets right away. You can run it for a single account or for every account in a portfolio.
An on-demand run does exactly what a scheduled run does: it pulls your latest spend, asks the AI for a budget recommendation, applies Pace's safety limits, and updates each campaign's budget. The only difference is what starts it: your click instead of the schedule. To see what a run actually changes, read how Pace decides what to change on your campaign budgets.
In the product, both actions use one button labelled Pace. "Pace Now" (one account) and "Pace All" (one portfolio) are just the names used in release notes. "Pace All" covers every account inside a single portfolio, not your whole workspace.
On-demand pacing works the same way across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and TikTok Ads, including the live progress on the button and the results that stream into the Changes tab. Microsoft accounts work through their campaign groups one at a time, which keeps the account's Microsoft connection safe during a long run, so a large Microsoft account takes longer to finish than the same-sized account elsewhere.
Permissions required: On-demand pacing is a Pro-plan feature and above. On Basic, an account's Pace button is disabled and carries a Pro badge.
Note: The Pace column in the Accounts list is a metric: your spend against budget and time, not the trigger. The Pace button appears once you open an account or a portfolio.
Re-pace one account
Use this the moment you've raised a client's budget and want pacing to react now.
- If you've just changed the budget, save it first; a run uses the account's saved settings. See set your monthly budget.
- Open the account and, in the toolbar, click Pace (it sits just left of the Settings gear).
- Watch the Pace button track its own progress. On an account with several campaign groups it counts them off as it runs, like Pacing… 3 of 12, so you always know how far along it is.
- Open the Changes tab to read each result the moment it lands. You don't have to wait for the whole run to finish, and a short message sums up the totals when it does.
The Pace button sits on every account view (the main account page, the campaign drill-down, and the ads view), so you can trigger a run from anywhere inside an account.
Re-pace every account in a portfolio
Use this for a month-end sweep across a whole set of accounts before you pull reports.
- Open the portfolio from the Portfolios list.
- In the portfolio toolbar, click Pace.
- Watch the button track how many accounts are done, like 3 of 8, as each one finishes.
- Review each account's run in the Changes tab as it lands. A completion message totals the accounts paced when the sweep finishes.
The portfolio Pace fires one run per account, each evaluated individually against its own monthly target, and covers exactly the accounts in that portfolio. There's no single button that paces your whole workspace, so gather the accounts you want to sweep into a portfolio (a saved group of accounts) first.
Where the results land
Every on-demand run writes a full entry to the Changes tab as each part of the run finishes: the old and new budget per campaign, the AI's reasoning, and any safety limits that fired, exactly like a scheduled run. Those entries stream in while the run works, so a big account fills the tab in as it goes rather than all at once at the end. The entries, plus the completion message that totals the run, are the whole result. There's no separate report screen.
If an account has already spent past its budget, Pace won't re-pace it: overspend protection has paused the account, and Pace resumes it automatically once spend drops back under budget. In a portfolio run, a blocked account still counts toward the total, so a clean sweep confirms "all 12 accounts" while a blocked one shows a partial count like 11 of 12. Nothing is hidden. Read more in how overspend protection works.
To dig into why a specific budget moved, read why Pace changed my budget. To change the budget a run targets, see set your monthly budget.