Budget pacing
How Pace decides when to pause, daily vs monthly caps, platform behaviour, and manual overrides.
10 articles
How budgets and pacing fit together
Every spend control sits in one of three layers: the budget envelope, the goals that steer money inside it, and the rails that bound single ad sets.
Set your monthly budget
Set your account's monthly budget in Account Settings and Pace adjusts campaign budgets daily to land on target, with a different figure each month.
Edit budgets in bulk with a spreadsheet
Change monthly budgets for every account and campaign group at once: download a spreadsheet, edit the numbers, upload, then review changes before applying.
What each spreadsheet column accepts
Every column in the bulk edit spreadsheet and the values it accepts — account manager, goals, active schedule, Slack channel and email recipients.
How Pace decides your budget changes
A walkthrough of what runs every time Pace touches a campaign budget on any ad platform — what the AI sees, the safety layers, and what you control.
Stop your ad accounts from overspending
Overspend protection is a hard spending ceiling that pauses your campaigns before month-to-date spend runs past your budget, checked every five minutes.
Guarantee a daily minimum ad spend
Hold a guaranteed daily minimum on accounts that commit to daily spend instead of a monthly total, and let Pace spend more only when the results earn it.
Split one account's budget into groups
Split your account's monthly budget into separate pots, each with its own budget and goal, so brand and performance spend stay capped apart.
Run a pacing update on demand
Run a pacing update on demand, for a single account or a whole portfolio, the moment you change a budget instead of waiting for Pace's next scheduled run.
How budget pacing works across platforms
See what Pace paces on Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and TikTok Ads, so you know what automation touches before switching it on.
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