Budget pacing
How Pace decides when to pause, daily vs monthly caps, platform behaviour, and manual overrides.
14 articles
How budgets and pacing fit together
Every spend control sits in one of three layers: the budget envelope, the goals that steer money inside it, and the rails that bound single ad sets.
Set your monthly budget
Set your account's monthly budget in Account Settings, schedule a different figure for any month ahead, and tell Pace which days of the week your ads run.
Budget rollover
Carry an underspend or overspend from one month into the next so a month that lands off target gets corrected rather than lost. Switch it on per account.
Pace a budget to a flight, not a month
Pace an account or campaign group to its own start and end dates, weighted phases, or a repeating cycle, so your budget matches how the campaign runs.
Edit budgets in bulk with a spreadsheet
Change monthly budgets for every account and campaign group at once: download a spreadsheet, edit the numbers, upload, then review changes before applying.
What each spreadsheet column accepts
Every column in the bulk edit spreadsheet and the values it accepts, including the overspend monitor, active schedule, alert routing, and unlinking accounts.
How Pace decides your budget changes
A walkthrough of what runs every time Pace touches a campaign budget on any ad platform — what the AI sees, the safety layers, and what you control.
Stop your ad accounts from overspending
Overspend protection is a hard spending ceiling that pauses your campaigns before month-to-date spend runs past your budget, checked every five minutes.
Guarantee a daily minimum ad spend
Hold a guaranteed daily minimum on accounts that commit to daily spend instead of a monthly total, and let Pace spend more only when the results earn it.
Set a minimum and maximum daily budget on a campaign
Put a floor and a ceiling on the daily budget Pace sets for one Google Ads campaign, so a brand or launch campaign keeps serving whatever the account does.
Pace Meta ad sets and TikTok ad groups
Switch on ad set and ad group budget management so Pace paces every ad set and ad group inside your Meta Ads and TikTok Ads ABO campaigns on its own results.
Split one account's budget into groups
Split your account's monthly budget into separate pots, each with its own budget, goal and pacing, and see at a glance which group is drifting off plan.
Run a pacing update on demand
Run a pacing update on demand, for a single account or a whole portfolio, the moment you change a budget instead of waiting for Pace's next scheduled run.
How budget pacing works across platforms
See which budget Pace paces on each of the seven ad platforms it connects to, so you know exactly what the automation touches before you switch it on.
Related categories
Getting started
Connect your first account, set your first cap, and see Pace in action in under 15 minutes.
7 articles
Connected accounts
Authorise Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads. Manage permissions and reconnects.
9 articles
Campaigns & reporting
Read the campaign table, configure alerts, export reports, and surface AI insights.
21 articles
Workspaces & billing
Invite teammates, assign roles, manage subscription tiers, plan limits, and invoices.
6 articles
Troubleshooting & FAQ
Fix sync issues, understand why Pace took an action, and get quick answers to billing questions.
9 articles