The campaign table lists every campaign in an account alongside its spend, status, budget, and metrics. You can sort it, search it, edit budgets and status in place, drill into ads, and export the lot to CSV.
You'll find it on an account's Performance tab, in the Campaigns view. From the dashboard, click an account to open it, then open Performance. It works the same across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Reddit Ads, Amazon Ads, and X Ads.
The chart above the table shows the whole account's daily totals. See how to read the performance chart.
Read a row
The first three columns are always Campaign, Status, and Budget. The metric columns follow to the right, and you can change and reorder them later.
Only the Campaign column is frozen. It stays put while you scroll sideways through the metrics, marked off by a thin divider. Status and Budget scroll with the metric columns.
- Status shows a badge: Active (green), Paused (yellow), Ended (grey), or Removed (red). Meta Ads and TikTok Ads show Completed in place of Ended.
- Metric columns begin with Spend, Impressions, Clicks (All), Conversions, CTR (click-through rate), CPC (cost per click), and CPA (cost per acquisition), with many more available.
A purple Smart+ badge marks TikTok Ads Smart+ campaigns, TikTok's automated campaign type. When the account uses campaign groups (a Pro feature), a Group column appears, showing each campaign's coloured group badge and a small month-to-date spend readout with a progress bar against the group's monthly budget.
Read Results on Meta Ads
On Meta Ads, the Results column comes first, ahead of Spend. It works like the Results column in Ads Manager. Each campaign shows a count, with a label for what its ad sets are optimising for, such as Purchases, Leads, or Link clicks. If an ad set optimises for a custom conversion, Results counts that conversion and shows the name you gave it in Meta, such as B2C purchase.
When a campaign's ad sets optimise for different things, the label just says Results. Hover over it to see how the count breaks down.
If you've set a primary goal for the account in Account Settings, it takes over for sales and lead campaigns. Those campaigns count your goal instead.
The totals row shows a dash for Results, because each campaign can be counting something different. If you hid Results before, it stays hidden. Turn it back on from the Column Manager.
Sort, search, and filter
- Rows sort by Spend, highest first, by default. Click any column header to sort by it; click again to reverse the direction.
- When the account uses campaign groups, a sort control sits beside the search box. Under Pace, pick Over to Under or Under to Over to bring the groups furthest off plan to the top. Spend and Name are there too, and clicking the Group column header sorts by group pace as well.
- Use the search box, top right, to filter rows by campaign name.
- Open the Filter funnel to narrow by status, by campaign group, or by Had Delivery, the campaigns that served at least one impression in the date range. An active group filter shows as a pill in the group's own colour beside the tabs, with an × to clear it.
- Open the Column Manager to choose which metrics show and drag them into the order you want. Spend is always pinned.
- The date-range picker drives every number, and starts on This month. Pick from Today, Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, This month, Last month, This quarter, Last quarter and Year to date, or click days on the calendar for a custom range. The Last presets end yesterday, the way Google and Meta Ads Manager count them, while Today, This month, This quarter and Year to date include today. Pace remembers the preset rather than the dates, so This month always means the current month, and your choice carries across every account and into your portfolios. Weeks start on Monday.
- Open the picker's Compare tab to compare against the Previous period, Previous month, Previous year or a custom range. Both ranges show on the calendar, and the table adds current, previous, and trend columns, colouring each change by whether it helps your goals, so falling spend and falling CPA read green while rising spend and rising CPA read red.
- The refresh icon in the picker pulls the latest figures for the table and chart. Hover it to see how old the numbers on screen are. You can refresh once every 30 seconds; the table dims while new figures load.
Below the table, a picker sets how many rows show at once: 15 rows, 30 rows, 50 rows, or 100 rows, with Previous and Next either side of the page count. Each account remembers its own choice, so a high-volume account can sit on 100 rows while smaller ones keep the compact default.
Edit in place
Two cells are editable straight from the table:
- Click a Budget cell to change the daily budget. A confirmation appears on large increases.
- Click an Active or Paused badge to switch a campaign on or off.
For deeper changes, hover a Google Ads row and open its gear menu for Edit or Archive. Meta Ads rows show a gear menu with Edit only; LinkedIn Ads, Microsoft Ads, TikTok Ads, Reddit Ads, Amazon Ads, and X Ads rows have no row menu. Amazon Ads and X Ads rows still edit in place: the daily budget and the status badge both work from the table. See edit a Google Ads campaign for the full editing flow.
Permissions required: Any workspace member can edit or archive a Google Ads campaign.
Drill in and export
Click a campaign name to open its Ad Groups (Google Ads, Microsoft Ads, TikTok Ads, Reddit Ads) or Ad Sets (Meta Ads, LinkedIn Ads), then click through again to reach the Ads. A Keywords tab is also available for Google Ads and Microsoft Ads, and every ad-group row carries a Keywords link that opens the keyword list for that ad group alone. X Ads campaigns drill into Line items, which Pace shows read-only. Amazon Ads stops at the campaign level, so Amazon campaign names don't drill in.
Your drill-down follows you between tabs. Once you're inside a campaign, switching to Ads or Keywords keeps you there instead of resetting to the whole account. A chip beside the tabs names the campaign or ad set you're in, and its × steps you back out one level.
To export, click the download icon in the toolbar, labelled Export as CSV. It writes every filtered, sorted row (not just the visible page) using your current columns, and adds a Totals row at the bottom.
To understand the pacing signals behind these numbers, see budgets and pacing. New to the layout? Start with understanding the Pace dashboard.