Set Active days so Pace spreads your monthly budget over the days your ads actually run, not every day of the month. Use it when an account is dark at weekends, or runs only on certain days.
Set active days on an account
- Open the account and click the Settings (gear) icon.
- Click Schedule in the left menu.
- Under Active days, choose a preset: Every day, Weekdays or Weekends.
- For any other pattern, choose Custom. Seven day chips appear, Monday to Sunday. Click a chip to switch that day on or off.
Your choice saves straight away. Below the selector, Pace reads it back in plain words, for example "Runs 5 days/week (Sat, Sun off)".
If you pick a combination that matches no preset, such as Monday, Wednesday and Friday, Custom stays selected. Choosing a preset again replaces your custom days and hides the chips.
At least one day must stay on. If you clear them all, you'll see "Pick at least one day." and your last saved days stay in place until you pick one.
How active days change your daily targets
Pace divides the budget you have left by the active days left in the month. Fewer active days means a bigger target on each one.
Take a $6,600 budget in a 30-day month with 22 weekdays:
- On Every day, Pace aims for about $220 a day.
- On Weekdays, Pace aims for about $300 on each weekday.
Pace's on-pace measure doesn't move forward on your days off either. An account that spends nothing on Saturday and Sunday doesn't look behind on Monday morning.
Why alerts stay quiet on days off
Pace checks the account's active days before it sends spend alerts. On a day the account isn't meant to run, spending nothing doesn't trigger an alert. Pacing alerts also measure progress against active days only.
Give a campaign group its own days
Campaign groups have their own Active days setting, so one group can run on weekdays while the rest of the account runs every day. Groups are on the Pro plan and above.
- On the account's Overview tab, click the gear on the group's row in the Groups card.
- Click Flighting in the left menu.
- Set Active days the same way as on an account.
A new group starts on Every day, and you can set its days when you create it. Pace divides the group's budget across the group's own active days, separately from the account. Alerts still follow the account's active days.
Active days don't switch your ads off
Active days is an instruction to Pace, not an ad schedule. Pace doesn't pause campaigns or push an ad schedule to the ad platform on your days off. Whatever budget Pace last set stays in place, so the platform keeps serving ads unless it has its own schedule.
Warning: If delivery has to stop on certain days, set ad scheduling on the platform itself as well. With two or fewer active days, the selector reminds you: "Pace won't stop delivery on your off days. Set ad scheduling in the platform too."
For setting the budget these days share, read how to set your monthly budget. For more on groups, see splitting one account's budget into groups.