The Records tab on any account keeps a running leaderboard of that account's best-ever day and best-ever month, and tells you when a new one lands. It's the fastest way to answer "was that actually a good day?" without digging through a chart.
What Pace tracks
Pace keeps nine records, each in a daily and a monthly version:
- Most Conversions, Highest Spend, Most Clicks, Most Impressions
- Best CPA, Best CPC, Best CPM (lowest wins)
- Best CTR, Highest ROAS (highest wins)
Each tile shows the record value and the date it was set. The Daily and Monthly toggle at the top of the All-Time Records card switches between the two views.
Why it's useful
- A day with 40 conversions means more when you know the previous best was 31.
- Efficiency records only count when there's enough volume behind them, so a fluke day with two clicks never becomes the number you're chasing.
- Records accrue on their own as your campaigns run, with nothing for you to maintain.
How it works
Every day Pace compares yesterday's account-wide numbers against the stored bests. Beat one and the record updates, keeping the previous value for comparison. Monthly records refresh daily from your month-to-date figures, and the completed month is judged on the 1st.
Efficiency records need a minimum amount of data before they count: Best CPA needs at least 3 conversions, Best CPC at least 10 clicks, Best CPM at least 1,000 impressions, and Highest ROAS at least $50 of spend. Anything thinner is ignored, which keeps a near-empty day out of your leaderboard.
When a record breaks, Pace raises a Record Broken alert naming the metric, the new value and the old one. Turn it on under Settings → Alerts → Intelligence, where you can pick in-app, email and Slack delivery. The first record of any kind is stored silently, so Pace only interrupts you when you beat an existing best.
Filling in your history
A brand-new account starts with an empty board. Hit Analyse History on the Records tab and Pace reads back through everything the platform will give it: to 2015 on Google Ads, Microsoft Ads and LinkedIn Ads, three years on Meta Ads, two years on Reddit Ads and a year on TikTok Ads. It then sets the records it finds. The job runs in the background, so you can carry on working and come back to a filled-in board. The refresh icon re-runs it later.
Limitations
Records are account-wide totals, not per campaign. A month still in progress updates its records but never alerts, since a cumulative figure would break its own record most days. Amazon Ads accounts don't track records yet. X Ads accounts do track records and get Record Broken alerts, but the Records tab is hidden: X's reporting reaches back about 90 days, so an all-time best would really be a best for one quarter.
Portfolios get their own Records tab with the same nine metrics blended across every member account. See portfolios.
Note: Performance records and Record Broken alerts are available on the Pro plan and above.