The Records tab on any account keeps a running leaderboard of that account's best-ever day and best-ever month, and tells you when a new one lands. It's the fastest way to answer "was that actually a good day?" without digging through a chart.
What Pace tracks
Pace keeps nine records, each in a daily and a monthly version:
- Most Conversions, Highest Spend, Most Clicks, Most Impressions
- Best CPA, Best CPC, Best CPM (lowest wins)
- Best CTR, Highest ROAS (highest wins)
Each tile shows the record value and the date it was set. The Daily and Monthly toggle at the top of the All-Time Records card switches between the two views.
Why it's useful
- A day with 40 conversions means more when you know the previous best was 31.
- Efficiency records only count when there's enough volume behind them, so a fluke day with two clicks never becomes the number you're chasing.
- Records accrue on their own as your campaigns run, with nothing for you to maintain.
How it works
Every day Pace compares yesterday's account-wide numbers against the stored bests. Beat one and the record updates, keeping the previous value for comparison. Monthly records refresh daily from your month-to-date figures, and the completed month is judged on the 1st.
Efficiency records need a minimum amount of data before they count: Best CPA needs at least 3 conversions, Best CPC at least 10 clicks, Best CPM at least 1,000 impressions, and Highest ROAS at least $50 of spend. Anything thinner is ignored, which keeps a near-empty day out of your leaderboard.
When a record breaks, Pace raises a Record Broken alert naming the metric, the new value and the old one. Turn it on under Settings → Alerts → Intelligence, where you can pick in-app, email and Slack delivery. The first record of any kind is stored silently, so Pace only interrupts you when you beat an existing best.
Filling in your history
A brand-new account starts with an empty board. Hit Analyse History on the Records tab and Pace reads back through everything the platform will give it: to 2015 on Google Ads, Microsoft Ads and LinkedIn Ads, three years on Meta Ads, two years on Reddit Ads and a year on TikTok Ads. It then sets the records it finds. The job runs in the background, so you can carry on working and come back to a filled-in board. The refresh icon re-runs it later.
Limitations
Records are account-wide totals, not per campaign. A month still in progress updates its records but never alerts, since a cumulative figure would break its own record most days. Amazon Ads accounts don't track records yet.
Portfolios get their own Records tab with the same nine metrics blended across every member account. See portfolios.
Note: Performance records and Record Broken alerts are available on the Pro plan and above.