Client Reports turns an ad account's raw numbers into a branded, board-ready PDF you can hand to a client or a CMO. There's no slide deck to build, nothing to copy-paste, and no ad-platform login required on their end.
What it is
Client Reports is Pace's built-in report builder. It assembles wide, landscape-format reports for a single ad account, drafts the commentary for you, and exports the whole thing to PDF in one click. You can also roll every connected account into one cross-platform Portfolio report. It works across all five platforms Pace connects to: Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and TikTok Ads. You'll find it on the Reports tab of every account, alongside Changes and Notes.
Why use it
- Skip the deck. Pace pulls the numbers, charts, and narrative for the date range you choose, so you're not rebuilding a report by hand every month.
- Put your brand on it. Every report carries your agency name, logo, and an author byline (your report writer), plus a per-client logo and name, so each client gets something that looks made for them.
- Hand it to non-experts. The commentary reads in plain English, so a stakeholder who never opens an ad platform can still follow what happened and why.
How it works
A report is a stack of pages you switch on or off: a cover, a KPI summary, budget pacing, top performers, a campaign table, an AI insights recap, account changes, and a closing page, among others. You pick which pages appear; Pace arranges them in the right order, so the sequence always comes out clean. The builder shows a live preview: every page renders at the exact size it exports at, so what you see is what lands in the PDF. If you're deciding which pages actually earn their place, see what agencies should send clients — pacing first to build trust, then results, then the changes that explain them.
You start from a template. The template chooser leads with templates for that account's platform, and each platform has a standard Performance layout. Google Ads, Meta Ads, and TikTok Ads also offer an Executive template — a denser, boardroom-style version with an at-a-glance KPI cover.
On almost any data page — the KPI summary, a metric deep-dive, the campaign table, the AI insights recap, and more — click Generate and Pace drafts the write-up from the report's own figures: spend totals, period-over-period changes, top performers, and pacing status. It lands in an editor you can freely rewrite, marked with a small Commentary tag. Reports autosave and keep a snapshot of their data, so reopening one months later shows the same numbers it had at save time.
When to use it
- You send monthly client reports and want them branded, fast, and repeatable.
- You need one clean summary for an executive who lives in outcomes, not dashboards.
- You want one cross-platform view. A Portfolio report combines every connected account, across all five platforms, into a single PDF — pick it from the same template chooser.
Good to know
Client Reports is included on the Pro, One, and Enterprise plans, and it's on by default. There's no waitlist and nothing to set up. Building and exporting reports is open to any member.
Permissions required: Editing your workspace branding — agency name, logo, and report writers — is limited to owners and admins. Other members see it read-only.
To share beyond the PDF, you can embed a report on your own site as an interactive, password-protectable slide viewer that shows the saved snapshot. Embedding is included on the same plans as Client Reports, and you turn it on per report from the report builder.
See also
- For automated, recurring delivery by email or Slack, see weekly performance reports.
- To understand the metrics inside each report, see reading the campaign table.
- For which plans include Client Reports, see subscription tiers and plan limits.