Set up alerts

Pace alerts tell you the moment an account drifts off pace, without burying you in noise. You choose which events fire, whether they land in email or Slack, and who receives them, all from one place. For what each alert watches for, see alert types explained.

Permissions required: Email alerts work on every plan. Slack delivery, per-client routing, and the newer alert types — metric anomalies, trends, conversion tracking, account status, and policy issues beyond Google — need the Pro plan or above.

Note: The newer alert types are rolling out to Pro-plan workspaces account by account. Until they reach yours, their rows either stay hidden or run the earlier version of the check.

Where alert settings live

Open Settings and select the Notifications tab. It stacks three cards: Slack, Email Settings, and Alerts. The Alerts card is a table with three columns (Alert Type, Slack, and Email), grouped into categories: Pacing, Performance, Intelligence, Billing, Audits, and — once account-status alerts reach your workspace — Account status. Two rows are relabelled on Pro plans: the old Unexpected Changes check is now Metric anomalies, and Zero Impressions becomes Delivery Alerts to cover a dead-morning zero-spend warning as well.

Turn on workspace-wide alerts

1. In the Email Settings card, open Select Recipients and tick the workspace members who should receive email alerts. Leave it empty and alerts go to the workspace owner.
2. To send alerts to Slack, click Connect Slack in the Slack card, authorise, then pick a channel under Default channel for this workspace and click Save. That channel is where alerts, Sparks and weekly reports go for any account that hasn't picked its own. Slack checkboxes stay disabled until a workspace is connected.
3. In the Alerts card, tick Slack and/or Email on each alert type you want. Use a category header row to toggle a whole group at once.

The ones most owners start with:

• Pacing → Pacing Alert fires when an account's spend deviates by more than 10% from its target pace. It has three severity tiers (warning, serious, and critical), so a small drift reads differently from a blowout. If an account runs in Daily Floor mode (a minimum daily spend you set), this same toggle sends its Daily Floor Shortfall and Daily Floor Heads-Up alerts instead.
• Pacing → Overspend Monitor fires when Pace pauses or re-enables campaigns to keep an account inside its monthly cap. See overspend protection for how that guardrail works.
• Performance → Metric anomalies flags a genuine spike or drop in an account's key metrics, judged against its own weekday-by-weekday history rather than a blunt percentage.
• Performance → Ad Policy Issues flags disapproved or limited ads and assets across Google, Meta, LinkedIn, Microsoft, and TikTok. Google, Meta, LinkedIn, and Microsoft include the platform's reason; TikTok shows a count and a deep link into the platform.
• Account status → Ad account status flags a platform-side suspension, billing hold, payment grace period, or drained prepaid balance on a connected account.

For the full list of what each alert watches for and which platforms it covers, see alert types explained.

Set sensitivity and digest time

Two controls on the Alerts card tune the newer checks (Pro plans):

1. Sensitivity — a low / medium / high dial for the metric anomaly and trend checks. Low surfaces only large, unambiguous changes; high gives earlier, more frequent heads-ups. Medium is the default.
2. Digest time — the hour your daily digest arrives. Lower-urgency findings (warning-level anomalies and trends) are grouped into that one send, while urgent ones like a broken conversion tag or a suspended account still fire immediately.

Route one client's alerts to their own channel

Each account has its own delivery settings, separate from the workspace defaults. Use them to send a client's notifications to the people who handle that client.

1. In your accounts list, open the account's settings with its gear icon, then scroll to the Notifications section.
2. Set the Slack channel to the client's channel instead of the workspace default.
3. Set Email recipients to that client's people, either workspace members or external email addresses.
4. Save.

You set both once and everything for that account follows them, including Sparks and the weekly report. To silence one account's alerts without touching its pacing, weekly report, or Sparks, turn the Alerts switch off further down the same section.

An account override always wins. Leave a field blank and it falls back to the workspace default.

Need Sparks or the weekly report somewhere different from the alerts? Open Advanced in the same section and give either of them its own channel. An account that already has one shows a Custom badge on the Advanced row, so you can tell at a glance which accounts split their routing.

Note: Two events stay workspace-wide, so an account override can't move them: the Pacing Took Place summary, and the Spend Limit Warning and Spend Limit Exceeded billing alerts, which track your plan's managed spend rather than one account. Everything else, including the Overspend Monitor, follows the per-account channel you set.

What you'll see

Once you save, urgent alerts fire to their channel as the event happens, and lower-urgency ones arrive together in your daily digest. Pacing alerts carry an "As of…" timestamp so you always know how fresh the numbers are.

If a Slack checkbox is greyed out, connect a Slack workspace first. Slack alerts need the Pro plan or above.

With alerts running, set up the weekly performance report too, so your team also gets a regular digest and not just event-driven pings.