Find the paid media ops leaks costing your agency time and margin.
A private audit for agencies and performance teams managing Google, Meta, TikTok, LinkedIn, Microsoft or Reddit Ads — covering pacing risk, wasted spend, creative fatigue, search-term waste, reporting drag and the cross-platform workflow gaps slowing your team down.
Sample dashboard — what your audit will surface, against your accounts.
The real problem
Your team is not short on dashboards.
It's short on operational control.
Most agencies don't lose margin on strategy. They lose it on the operational layer between platforms — the manual checks, the missed anomalies, the "who changed what, and why" questions, and the reporting drag that swallows account-manager time.
Four platforms, four tabs, no shared state.
Pacing, spend, creative fatigue and anomalies live in separate UIs — you assemble the picture by hand, every day.
Pacing risk surfaces at the end of the month.
By the time the spreadsheet shows a budget overshoot, the spend is already gone — and the client conversation has already started.
Anomalies hide in plain sight.
CPA spikes, creative fatigue, zero-conversion spend — nobody is consistently watching for them across every account, every day.
Reports eat your strategists.
Senior people spend Mondays in slides instead of in accounts. Client reporting absorbs hours that should compound into performance.
No audit trail. No reasoning. No memory.
When performance shifts, it's hard to reconstruct what was changed, when, by whom, and why — across four platforms and a handover or two.
Headcount is your only lever.
Adding clients means adding people. There's no operating system underneath the team to absorb the workload that doesn't need a human.
What we look at
A diagnostic across the six places paid media ops actually leak.
We map your current workflow account-by-account and platform-by-platform, then identify where time, margin and performance are being lost.
01 · Budget & pacing risk
Where pacing is drifting before the client notices.
Daily-budget logic, end-of-month overshoot risk, weekend spend creep, and accounts running without guardrails.
02 · Wasted spend & search terms
The queries quietly burning budget at zero conversions.
Search-term waste scoring, n-gram patterns, negative-keyword gaps, and conflicts between negatives and converting queries.
03 · Audience & placement leaks
Who you're spending against that doesn't convert.
Placement audits across Meta & Microsoft, LinkedIn audience hygiene, and Performance Max asset-group / placement transparency.
04 · Creative fatigue
Where your creative has stopped earning attention.
Frequency vs. CTR signals, fatigue thresholds by placement, learning-phase stalls, and refresh cadence by account.
05 · Reporting & client visibility
How much time clients cost you outside of strategy.
Manual reporting effort, client-facing change history, blended cross-platform views, and shareable proof of work.
06 · Workflow automation
What your team should not be doing by hand.
Daily checks, optimisation runs, anomaly review, change logging and reporting — mapped to what can be automated vs. what truly needs a human.
Where Pace fits
An AI ops layer underneath the platforms your team already runs.
Pace is not another dashboard tab. It connects to Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, Amazon and X Ads via OAuth, runs the operational layer your team is doing manually today, and keeps every change — every reasoning — on the record.
See where it fits in your opsUnified cross-platform dashboard
Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, Amazon and X in a single workspace — with portfolio grouping for blended cross-platform analysis.
AI budget optimisation with reasoning on every change
Pace runs daily across every connected account — pacing campaigns to monthly targets, with the hypothesis, data and expected outcome logged for every adjustment.
Overspend guardrails, every five minutes
An independent monitor treats each account's monthly budget as the cap. When an account reaches it, Pace drops each campaign to $1 a day (or pauses them, if you prefer), then on the 1st restores only what it changed.
Sparks — anomaly detection across every account
CPA spikes, ROAS drops, creative fatigue, zero-conversion spend, funnel drop-offs — surfaced cross-platform, only when something genuinely matters.
Dot — ask, don't dig
A conversational agent with more than 20 specialised tools that pulls account overviews, week-over-week comparisons, change history and live performance — from any page.
Edit campaigns, keywords and ads from one place
Pause, adjust budgets, manage negative keywords, edit creative — without bouncing between native UIs.
Reporting & full audit trail
Shareable change reports with the data, the hypothesis, the action and the outcome — the proof-of-work layer most agencies are missing.
What you walk away with
A real diagnostic. Tailored to your accounts. No deck.
Deliverable 01
A workflow map of how your team currently operates
Account-by-account, platform-by-platform — the manual layer your team is running today.
Deliverable 02
A list of the leaks and operational opportunities
Wasted spend, pacing risk, fatigue, search-term waste, reporting drag, audit-trail gaps — ranked.
Deliverable 03
A live Pace walkthrough mapped to your workflow
Not a generic demo. We use your workflow context — and, where available, screenshots or sample account data — to show exactly where Pace would fit.
Deliverable 04
An optional automation plan — if it makes sense
If Pace fits, we map exactly which manual workflows we'd take off your team's plate, in what order. If it doesn't, we tell you.
An AirTag thank-you for qualified operators who attend.
Secondary, but real. Once you've completed the audit and we've delivered findings, we'll ship you an AirTag as a thank-you for your time. Limited to qualified, attending operators.
Apply for a private audit
Tell us about your operation.
Five minutes. We use this to confirm fit before we book you in. You'll get a response within two business days.
Application received.
We review every application personally. If you look like a fit, we'll reach out within two business days to book your private audit session — usually 45 minutes, remote.
Questions in the meantime? [email protected]