For Performance Marketers
Less spreadsheet. More strategy
You spend more time pulling data than acting on it. Pace automates budget pacing, surfaces search term waste, and catches anomalies before they cost you.
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Sound familiar?
01
Manual budget pacing
Exporting spend data, calculating daily targets, adjusting bids — every single day. By month-end, half your accounts are over or under.
02
Search term waste
Irrelevant search terms eating 5-15% of budget. You know they are there but there is never enough time to audit every account every week.
03
Blind spots
CPA spikes, creative fatigue, zero-conversion campaigns — problems that compound silently until someone finally notices the numbers.
How Pace helps performance marketers
AI-powered tools that do the heavy lifting so you can focus on what actually moves the needle.
AI Budget Pacing
Hit monthly targets without touching a spreadsheet
Pace's AI analyzes 45 days of trend data, detects saturation, and adjusts daily budgets across campaigns automatically. It moves budget from underperformers to high-potential campaigns, enforces platform-specific minimums, and moves budgets gradually, with hard day-over-day limits so nothing lurches.
Search Lens · Pro and above
Find and kill wasted ad spend in minutes
N-gram pattern detection surfaces wasteful keyword themes across 30, 45, and 90-day windows. Conflict detection prevents you from accidentally blocking winners. One-click negative keyword additions with estimated monthly savings per exclusion.
Findings
Anomaly detection that does not cry wolf
Findings only fire when something genuinely significant is detected — CPA spikes over 30%, creative fatigue, zero-conversion campaigns with real spend, funnel drop-offs. 90% of the time, the system returns nothing. No alert fatigue. For wasted search terms and losing ads on Google and Meta, a finding comes with the fix ready; you approve it.
Campaign Editing
Edit campaigns end-to-end without leaving Pace
Stop bouncing between Pace and the native ad managers. Google Ads campaign editing covers every campaign type, with up to 19 settings sections: bidding, location and language targeting, network settings, device bid modifiers, ad scheduling, ad rotation, conversion goals, audience signals, negative keywords, IP exclusions, sitelinks, callouts, structured snippets, URL options, plus shared portfolio bid strategies. Meta gets a full campaign and ad set editor. Inline keyword match-type flips and bulk keyword ops too. LinkedIn and Microsoft editing are on the roadmap.
Audience & Placement Analyzer
Find — and exclude — the segments wasting your spend
Every age, gender, device, placement, and platform segment gets a 0–100 waste score, plus an estimated monthly savings figure for the whole account. A targeting audit flags issues like automatic placements, broad age ranges, and missing custom audiences. Apply exclusions in one click — no switching to Ads Manager. Works across Google, Microsoft, Meta, and TikTok.
Audit trail
Every change, with the reasoning attached
Old value, new value, the hypothesis and the data behind it — on every budget move Pace makes. Seven days later each change is scored against the prediction Pace made when it pulled the trigger, and the strategy memory updates. This is the real app below, not a screenshot — click around.
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Dot
Ask it to prove it
Dot is a senior analyst inside Pace that reads the live data itself rather than summarising a dashboard. Week-on-week comparisons, campaign and keyword drill-downs, creative fatigue, search-term waste — and every answer opens into the steps it took to get there.
- ✓ Cmd+I from any page — it already knows the account, the date range and the view you're on.
- ✓ More than 20 specialised tools — period comparisons, entity drill-downs, change history, Google search terms, strategy memory and insight history, all callable in one question.
- ✓ Shows its working — the collapsed trace under every answer lists each tool call and the figures it returned. Check it before you act on it.
Dot ships on the One and Enterprise plans. Compare plans →
Everything else you need
Precision tools built for the hands-on practitioner.
⚙️
Google Campaign Editor
Edit Google Ads campaigns of every type end-to-end without leaving Pace — bidding strategy, shared portfolio bid strategies, location and language targeting, device bid modifiers, day-parting, audience signals, IP exclusions, sitelinks, callouts, structured snippets, URL options. Up to 19 sections, full keyboard navigation. Meta campaigns and ad sets get a full editor too.
🔑
Inline Keyword & Match-Type Edits
Click any keyword’s match-type chip to flip Broad ↔ Phrase ↔ Exact (atomic mutate, custom max-CPC preserved). Bulk-add with phrase/exact syntax. Bulk remove up to 5,000 keywords per call. Pre-submit validation matches Google’s actual rules.
🎯
Audience & Placement Analyzer
Waste scoring (0–100) per age, gender, device, placement, and platform across Google, Microsoft, Meta, and TikTok. Targeting audit flags broad ranges and Audience Network bleed. Exclude underperformers in one click.
🎨
Creative Analyzer
Quality Score (0–100) per Google ad with Ad Strength, per-asset performance labels, and asset completeness. Meta, TikTok, and LinkedIn ads ranked by CPA/CTR/ROAS with creative resonance and freshness scoring.
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Overspend Protection
Your monthly budget is the cap, checked every 5 minutes. Hit it and each campaign drops to $1 a day (or pauses, if you prefer).
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Performance Records
Track all-time bests for CPA, ROAS, conversions, and more. Get notified when records break.
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Change Audit Trail
Every budget change, status update, and keyword exclusion logged with the reasoning behind it.
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Campaign Drill-Down
Navigate from campaigns to ad groups to individual ads. Inline budget editing, sortable columns, comparison mode.
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Dot
AI chat agent that can investigate your ad data in real time. Ask questions, get answers with data.
Frequently asked questions
Pace runs a frontier AI model over three data packets per account: 45 days of trend data, 15 days of deep-dive diagnostics, and yesterday's pulse data. It then outputs specific budget changes per campaign with full reasoning, applying them automatically via platform APIs.
Search Lens analyzes search term performance with n-gram pattern detection (1-grams, 2-grams, 3-grams) to identify wasteful keyword themes. It uses multi-window safety analysis (30, 45, and 90 days) to prevent false positives and includes conflict detection to avoid blocking keywords that are actually converting.
Findings detect CPA increases over 30%, ROAS drops over 25%, conversion campaigns with zero conversions, funnel drop-offs, creative fatigue on Meta and TikTok, irrelevant search terms on Google, and more. They only alert when something genuinely significant is detected — 90% of the time, the system returns nothing.
Yes. Pace supports full ad entity drill-down from campaigns to ad groups/ad sets to individual ads. You can pause or enable any entity directly from the table, with date range and comparison support at every level.
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