For Performance Marketers
Less spreadsheet. More strategy
You spend more time pulling data than acting on it. Pace automates budget pacing, surfaces search term waste, and catches anomalies before they cost you.
Sound familiar?
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Manual budget pacing
Exporting spend data, calculating daily targets, adjusting bids — every single day. By month-end, half your accounts are over or under.
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Search term waste
Irrelevant search terms eating 5-15% of budget. You know they are there but there is never enough time to audit every account every week.
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Blind spots
CPA spikes, creative fatigue, zero-conversion campaigns — problems that compound silently until someone finally notices the numbers.
How Pace helps performance marketers
AI-powered tools that do the heavy lifting so you can focus on what actually moves the needle.
AI Budget Pacing
Hit monthly targets without touching a spreadsheet
Pace's AI analyzes 45 days of trend data, detects saturation, and adjusts daily budgets across campaigns automatically. It moves budget from underperformers to high-potential campaigns, enforces platform-specific minimums, and caps daily changes at 20% to prevent swings.
Search Lens
Find and kill wasted ad spend in minutes
N-gram pattern detection surfaces wasteful keyword themes across 30, 45, and 90-day windows. Conflict detection prevents you from accidentally blocking winners. One-click negative keyword additions with estimated monthly savings per exclusion.
AI Sparks
Anomaly detection that does not cry wolf
Sparks only fires when something genuinely significant is detected — CPA spikes over 30%, creative fatigue, zero-conversion campaigns with real spend, funnel drop-offs. 90% of the time, the system returns nothing. No alert fatigue.
Campaign Editing
Edit campaigns end-to-end without leaving Pace
Stop bouncing between Pace and Google Ads Manager. The Edit dialog covers 17 sections: bidding, location and language targeting, network settings, device bid modifiers, ad scheduling, ad rotation, conversion goals, audience signals, negative keywords, IP exclusions, sitelinks, callouts, structured snippets, URL options. Inline keyword match-type flips and bulk keyword ops too.
Audience & Placement Analyzer
Find — and exclude — the segments wasting your spend
Every age, gender, device, placement, and platform segment gets a 0–100 waste score, plus an estimated monthly savings figure for the whole account. A targeting audit flags issues like automatic placements, broad age ranges, and missing custom audiences. Apply exclusions in one click — no switching to Ads Manager. Works across Google, Microsoft, Meta, and TikTok.
Everything else you need
Precision tools built for the hands-on practitioner.
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Google Campaign Editor
Edit Google Ads Search campaigns end-to-end without leaving Pace — bidding strategy, location and language targeting, device bid modifiers, day-parting, audience signals, IP exclusions, sitelinks, callouts, structured snippets, URL options. 17 sections, full keyboard navigation.
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Inline Keyword & Match-Type Edits
Click any keyword’s match-type chip to flip Broad ↔ Phrase ↔ Exact (atomic mutate, custom max-CPC preserved). Bulk-add with phrase/exact syntax. Bulk remove up to 5,000 keywords per call. Pre-submit validation matches Google’s actual rules.
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Audience & Placement Analyzer
Waste scoring (0–100) per age, gender, device, placement, and platform across Google, Microsoft, Meta, and TikTok. Targeting audit flags broad ranges and Audience Network bleed. Exclude underperformers in one click.
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Creative Analyzer
Quality Score (0–100) per Google ad with Ad Strength, per-asset performance labels, and asset completeness. Meta, TikTok, and LinkedIn ads ranked by CPA/CTR/ROAS with creative resonance and freshness scoring.
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Overspend Protection
Hard spending guardrails enforced every 5 minutes. If spend exceeds your limit, campaigns pause automatically.
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Performance Records
Track all-time bests for CPA, ROAS, conversions, and more. Get notified when records break.
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Change Audit Trail
Every budget change, status update, and keyword exclusion logged with the reasoning behind it.
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Campaign Drill-Down
Navigate from campaigns to ad groups to individual ads. Inline budget editing, sortable columns, comparison mode.
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Pace Intelligence
AI chat agent that can investigate your ad data in real time. Ask questions, get answers with data.
Get started in minutes
Connect your accounts
Link Google, Meta, TikTok, LinkedIn, and Microsoft Ads via secure OAuth. Your credentials are never stored in the browser.
Set your goals
Configure monthly budgets, optimization goals (Conversions, ROAS, CPA), and which campaigns Pace should manage.
Focus on strategy
Pace handles daily budget adjustments, anomaly detection, and search term analysis. You focus on what moves the needle.
Frequently asked questions
Pace uses Gemini 2.5 Pro to analyze three data packets per account: 45 days of trend data, 15 days of deep-dive diagnostics, and yesterday's pulse data. It then outputs specific budget changes per campaign with full reasoning, applying them automatically via platform APIs.
Search Lens analyzes search term performance with n-gram pattern detection (1-grams, 2-grams, 3-grams) to identify wasteful keyword themes. It uses multi-window safety analysis (30, 45, and 90 days) to prevent false positives and includes conflict detection to avoid blocking keywords that are actually converting.
AI Sparks detects CPA increases over 30%, ROAS drops over 25%, conversion campaigns with zero conversions, funnel drop-offs, creative fatigue on Meta and TikTok, irrelevant search terms on Google, and more. It only alerts when something genuinely significant is detected — 90% of the time, the system returns nothing.
Yes. Pace supports full ad entity drill-down from campaigns to ad groups/ad sets to individual ads. You can pause or enable any entity directly from the table, with date range and comparison support at every level.
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