Simple, transparent pricing

Yes. Every new account gets a 14-day free trial with full access to the Enterprise plan. A credit card is required to start, and you're billed when the 14 days end unless you cancel before then.

Before your 14 days end, choose the plan that fits your agency or cancel any time. If you continue, billing begins on the card you started with — with no disruption to your campaigns.

Managed ad spend is the total monthly budget across all connected accounts that Pace actively paces. If you connect $80K in Google Ads and $20K in Meta, that's $100K managed spend.

Yes. Upgrade or downgrade anytime. Changes take effect immediately — no waiting until the next billing cycle.

No. All plans include unlimited team members. Your strategists, account managers, and clients can all access Pace. Spend caps define your tier, not headcount.

No contracts. Pace is month-to-month. Cancel anytime with no penalties. Annual plans are available — pay for 10 months, get 12.

All four tiers include the core platform — cross-platform pacing, overspend protection, account-wide spend scope, the Google Ads campaign editor, and the outcome measurement loop. Basic adds one optimisation run per day and 24-hour data refresh, capped at $25K managed monthly spend. Pro layers on Campaign Groups, AI Sparks, Search Lens, the audience and creative analyzers, Client Reports with executive templates, ad-policy alerts, Slack integration, and the collaborative notebook — with two daily optimisation runs and 12-hour refresh, capped at $100K. One adds Dot (the AI chat agent), advanced spend forecasting, custom AI guardrails, API access, and a dedicated account manager — three daily runs, 6-hour refresh, capped at $500K. Enterprise is for $500K+ accounts: custom pacing schedule, on-demand refresh, unlimited spend, SSO, dedicated infrastructure, and a custom SLA.

No. Self-serve onboarding is included on every plan — connect your ad accounts via OAuth, follow the getting-started checklist, and Pace starts pacing immediately. Enterprise customers get a custom onboarding session with a dedicated account manager included in the plan; there’s no separate setup fee at any tier.

Pace doesn’t turn anything off if you nudge over the cap — campaigns keep running and pacing continues uninterrupted. We’ll reach out about moving you to the next tier so the plan matches the spend you’re actually managing. If you grow past the One plan’s $500K cap, Enterprise picks up with unlimited spend and a custom SLA.

Three reasons, all structural. We have no sales team — no SDRs, no commissions, no procurement cycle — and in legacy ad tech that is routinely the largest cost in the business. We run serverless, so adding a customer costs cents rather than a provisioned server. And we aren’t repaying investor money that has to return tenfold, so nobody’s return schedule is priced into your subscription. You aren’t paying less for a cut-down product: all six ad platforms, unlimited seats and self-serve onboarding come on every plan, and each tier carries everything from the tiers below it. What scales with the price is managed spend, refresh speed and the advanced tooling.