Pricing
Simple, transparent pricing
Every plan includes all five platforms. Google Ads, Meta, TikTok, LinkedIn, and Microsoft Ads — no per-platform add-ons, no per-seat charges.
Whether you manage ad budgets for a single brand or run campaigns across hundreds of accounts at an agency, Pace has a plan built for you.
Basic
$49/mth
Up to $25K managed ad spend
- ✓ 1 optimization run per day
- ✓ 24-hour data refresh
- ✓ All 5 ad platforms
- ✓ Automated daily budget pacing
- ✓ Account-wide spend scope (catches ABO & manual campaigns)
- ✓ Outcome measurement loop & AI predictions
- ✓ Campaign Groups & group-level pacing
- ✓ Google Ads campaign editing inside Pace
- ✓ Overspend protection (5-min checks)
- ✓ Dashboard with inline editing
- ✓ Full change audit trail
- ✓ Monthly budget scheduling
- ✓ Email notifications
- ✓ Role-based team access
Pro
$99/mth
Up to $100K managed ad spend
- ✓ 2 optimization runs per day
- ✓ 12-hour data refresh
- ✓ Everything in Basic
- ✓ AI Sparks — anomaly detection & insights
- ✓ Search Lens — keyword & waste analysis
- ✓ Demographic exclusion analyzer
- ✓ Creative performance analyzer
- ✓ Client Reports (incl. Executive templates)
- ✓ Ad policy issue alerts (Google)
- ✓ Portfolio management
- ✓ Performance records & historical backfill
- ✓ Weekly reports (email + Slack)
- ✓ Slack integration
- ✓ Collaborative notebook
One
$199/mth
Up to $500K managed ad spend
- ✓ 3 optimization runs per day
- ✓ 6-hour data refresh
- ✓ Everything in Pro
- ✓ Pace Intelligence — AI chat agent
- ✓ Advanced spend forecasting
- ✓ Custom AI guardrails
- ✓ API access & integrations
- ✓ Shareable deep links
- ✓ Dedicated account manager
Enterprise
Custom
Unlimited managed ad spend
- ✓ Custom pacing schedule
- ✓ Real-time data refresh
- ✓ Everything in One
- ✓ Unlimited ad spend
- ✓ SSO & advanced security
- ✓ Custom SLA
- ✓ Dedicated infrastructure
- ✓ Custom onboarding
- ✓ Multi-team support
Spend more than $500K per month?
Get a custom quote, dedicated onboarding, and priority infrastructure.
Why Pace?
Built different
🌐
Every platform, one price
Google Ads, Meta, TikTok, LinkedIn, and Microsoft Ads are included on every plan. No per-platform add-ons. No surprise charges when you connect another account.
👥
No per-seat charges
Your whole team gets access. Strategists, account managers, and clients — without a multiplying licence fee.
🧠
AI that explains itself
Every budget change includes the reasoning, the hypothesis, and the data it analysed. Full audit trail, always. No black-box optimisation.
📈
Scale without surprises
Flat, predictable pricing based on managed spend. No per-account fees, no hidden usage charges. Add clients without watching costs spiral.
Frequently asked questions
Common questions about Pace pricing and plans.
Yes. Every new account gets a 14-day free trial with full access to the Enterprise plan. A credit card is required to start, and you're billed when the 14 days end unless you cancel before then.
Before your 14 days end, choose the plan that fits your agency or cancel any time. If you continue, billing begins on the card you started with — with no disruption to your campaigns.
Managed ad spend is the total monthly budget across all connected accounts that Pace actively paces. If you connect $80K in Google Ads and $20K in Meta, that's $100K managed spend.
Yes. Upgrade or downgrade anytime. Changes take effect immediately — no waiting until the next billing cycle.
No. All plans include unlimited team members. Your strategists, account managers, and clients can all access Pace. Spend caps define your tier, not headcount.
No contracts. Pace is month-to-month. Cancel anytime with no penalties. Annual plans are available — pay for 10 months, get 12.
All four tiers include the core platform — cross-platform pacing, overspend protection, account-wide spend scope, Campaign Groups, the Google Ads campaign editor, and the outcome measurement loop. Basic adds one optimisation run per day and 24-hour data refresh, capped at $25K managed monthly spend. Pro layers on AI Sparks, Search Lens, the audience and creative analyzers, Client Reports with executive templates, ad-policy alerts, Slack integration, and the collaborative notebook — with two daily optimisation runs and 12-hour refresh, capped at $100K. One adds Pace Intelligence (the AI chat agent), advanced spend forecasting, custom AI guardrails, API access, and a dedicated account manager — three daily runs, 6-hour refresh, capped at $500K. Enterprise is for $500K+ accounts: custom pacing schedule, real-time refresh, unlimited spend, SSO, dedicated infrastructure, and a custom SLA.
No. Self-serve onboarding is included on every plan — connect your ad accounts via OAuth, follow the getting-started checklist, and Pace starts pacing immediately. Enterprise customers get a custom onboarding session with a dedicated account manager included in the plan; there’s no separate setup fee at any tier.
Pace doesn’t turn anything off if you nudge over the cap — campaigns keep running and pacing continues uninterrupted. We’ll reach out about moving you to the next tier so the plan matches the spend you’re actually managing. If you grow past the One plan’s $500K cap, Enterprise picks up with unlimited spend and a custom SLA.
