Simple pricing, set by ad spend. Not by seats, not by platform.

Yes. Every new account gets a 14-day free trial with every feature unlocked, Enterprise features included. You pick Basic, Pro or One when you sign up (Pro is preselected). A credit card is required to start, and you're billed for the plan you picked when the 14 days end unless you cancel before then.

When your 14 days end, billing starts on the card you signed up with, for the plan you picked at signup. You can switch plans or cancel any time before then. Pacing carries on without interruption, and you keep the features included in your plan.

Managed ad spend is the total monthly budget across all connected accounts that Pace actively paces. If you connect $80K in Google Ads and $20K in Meta, that's $100K managed spend.

Yes. Upgrade or downgrade anytime. Changes take effect immediately — no waiting until the next billing cycle.

No. All plans include unlimited team members. Your strategists, account managers, and clients can all access Pace. Spend caps define your tier, not headcount.

No contracts. Pace is month-to-month. Cancel anytime with no penalties. Annual plans are available — pay for 10 months, get 12.

All four tiers include the core platform — cross-platform pacing, overspend protection, account-wide spend scope, the Google Ads campaign editor, and the outcome measurement loop. Basic adds one optimisation run per day and 24-hour data refresh, capped at $25K managed monthly spend. Pro layers on Campaign Groups, Findings with one-click fixes on Google and Meta, Search Lens, the audience and creative analyzers, Client Reports with executive templates, ad-policy alerts, Slack integration, budget forecasting, and the collaborative notebook — with two daily optimisation runs and 12-hour refresh, capped at $100K. One adds Dot (the AI chat agent), custom AI guardrails, API access, and a dedicated account manager — three daily runs, 6-hour refresh, capped at $500K. Enterprise is for $500K+ accounts: custom pacing schedule, on-demand refresh, unlimited spend, dedicated infrastructure, and a custom SLA.

No. Self-serve onboarding is included on every plan — connect your ad accounts via OAuth, follow the getting-started checklist, and Pace starts pacing immediately. Enterprise customers get a custom onboarding session with a dedicated account manager included in the plan; there’s no separate setup fee at any tier.

Pace doesn’t turn anything off if you go over the cap — campaigns keep running and pacing continues uninterrupted. What you can’t do is raise budgets past your plan’s cap until you upgrade. We’ll reach out about moving you to the next tier so the plan matches the spend you’re actually managing. If you grow past the One plan’s $500K cap, Enterprise picks up with unlimited spend and a custom SLA.

Three reasons, all structural. We have no sales team — no SDRs, no commissions, no procurement cycle — and in legacy ad tech that is routinely the largest cost in the business. We run serverless, so adding a customer costs cents rather than a provisioned server. And we aren’t repaying investor money that has to return tenfold, so nobody’s return schedule is priced into your subscription. You aren’t paying less for a cut-down product: all eight ad platforms, unlimited seats and self-serve onboarding come on every plan, and each tier carries everything from the tiers below it. What scales with the price is managed spend, refresh speed and the advanced tooling.

Yes. A workspace owner or admin can connect several Google Ads and LinkedIn Ads sign-ins to one Pace workspace, one per person. Pace shows every account any of them can reach, and uses each person's access only for the accounts that person can see. If a sign-in stops working, Pace tells you whose it is, and accounts reached through the other sign-ins keep running.

We monitor Pace around the clock and get alerted the moment pacing stalls, errors climb or an ad platform has problems. Live status and incident updates are at status.paceads.com, including when the cause sits with an ad platform rather than us. How we monitor Pace.