For In-House Teams
One team. One dashboard.
Three platforms, five team members, one fragmented view. Pace unifies ad management for in-house marketing teams — with shared dashboards, automated reports, and AI-powered optimization built in.
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Sound familiar?
01
Fragmented tools
Google Ads in one tab, Meta in another, LinkedIn in a third. Reporting lives in a spreadsheet. Nobody has the complete picture at any given time.
02
Coordination overhead
Who changed the budget? Did someone already pull this week's report? In-house teams waste time on coordination that could be automated.
03
Inconsistent reporting
Every platform reports differently. Comparing Google vs Meta performance means exporting, normalizing, and combining data manually every week.
Run
Google,
Meta,
TikTok,
LinkedIn,
Microsoft,
Reddit,
Amazon
and 
X
from one tab.
How Pace helps in-house teams
Bring agency-level discipline and tooling to your in-house ad operations — without the agency. It’s the capacity of an extra analyst on the team, without the headcount request.
Campaign Groups · Pro and above
Group campaigns by product line, brand, or funnel stage
Organise campaigns inside a single ad account into named groups — Brand, Prospecting, Retargeting, by product line. Each group gets its own monthly budget, primary goal, and AI strategy memory, so Pace runs an independent optimisation pass per group. Ungrouped campaigns automatically receive the residual budget.
Creative Analyzer · Pro and above
Know which creatives are winning and which are tired
Rank Meta, TikTok, and LinkedIn creatives by CPA, CTR, ROAS, or CPC. See ad previews, frequency metrics for fatigue detection, and engagement sentiment scores. Pause underperformers and double down on winners directly from Pace.
Findings
Catch problems before they escalate
Automated cross-platform anomaly detection that surfaces CPA spikes, creative fatigue, funnel drop-offs, and positive trends. Delivered via Slack and email so your entire team stays aligned without extra meetings.
Accountability
Who changed what, and why
Every budget move, pause and exclusion is logged with the teammate, the timestamp and the reasoning. Pace’s own changes are logged the same way, hypothesis included — the end of the “did someone touch the LinkedIn budget?” thread. This is the real app below — click around.
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Lightweight by design
One light tab. Not a browser full of memory hogs.
The native ad platforms are heavy. Four of them open at once and your laptop fans spin up. Pace runs your whole stack — Google, Meta, LinkedIn, Microsoft, TikTok, Reddit, X Ads and Amazon — in a single fast tab, for everyone on the team. Same AI pacing and reporting on every platform, plus alerts where each platform supports them, at a fraction of the weight.
Chrome Task Manager (Shift+Esc), same session, one tab each. A representative snapshot — your numbers will vary, but the gap is the point.
Dot
The analyst your headcount request never got
Dot is a senior analyst inside Pace that reads live data across every platform you run. Ask before the Monday stand-up or the quarterly review: spend against budget, this quarter against last, channel by channel — and get the numbers with the reasoning attached.
- ✓ Shared with the whole team — anyone with a seat can ask. Same data, same answer, no more “which spreadsheet is current?”
- ✓ Does the digging itself — more than 20 specialised tools: cross-platform comparisons, campaign and keyword drill-downs, creative fatigue, change history.
- ✓ Shows its working — every answer opens into the steps it took and the figures behind them, so the number you defend to your VP is one you can trace.
Dot ships on the One and Enterprise plans. Compare plans →
Everything else you need
Collaboration and automation features built for teams that manage their own ads.
👥
Team Roles & Permissions
Owner, Admin, and Member roles with appropriate access levels. Invite your whole team by email.
📊
AI Budget Pacing
Budgets land on target automatically with AI-powered daily adjustments across Google, Meta, TikTok, LinkedIn, Microsoft, Reddit, X Ads, and Amazon Ads.
🛡️
Overspend Protection
Hard guardrails enforced every 5 minutes. Never blow a budget again.
📝
Change Audit Trail
Every budget change, status flip, and keyword exclusion logged with the user, timestamp, reasoning, and AI hypothesis. Searchable, filterable, and shareable — so accountability is never a guess.
📓
Shared Notebook
Real-time collaborative notes per account and portfolio. Document strategy, context, and decisions in one place. @mention teammates, search across all notes, build the institutional memory your team has been missing.
📅
Budget Scheduling
Plan monthly budgets in advance with a visual timeline. Pace adjusts pacing automatically for each period.
📦
Campaign Groups (within an account)
Group campaigns inside a single account — Brand, Prospecting, Retargeting, by product line. Each group gets its own monthly budget, primary goal, and AI strategy memory. Pace runs an independent optimisation pass per group.
🌍
Portfolio Management (across accounts)
Group multiple accounts into a portfolio for blended metrics, cross-account spend breakdowns, and unified change history. Different from Campaign Groups — portfolios span accounts; groups live inside one.
💬
Dot
AI chat agent for real-time ad data investigation. Ask questions, get answers with data.
🔌
Slack Integration
Route alerts to team channels. Configurable per account with per-alert-type toggles.
Frequently asked questions
Pace connects to Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Reddit Ads, X Ads, and Amazon Ads via secure OAuth and provides a single dashboard for all accounts. Team members can view performance, track pacing, and manage campaigns without switching between platforms.
Yes. Pace has role-based access control with Owner, Admin, and Member roles. Owners have full control including billing. Admins can connect platforms and manage accounts. Members have view access to analytics. Invite team members by email and change roles at any time.
For Meta, TikTok, and LinkedIn ads, Pace ranks individual creatives by CPA, CTR, ROAS, or CPC. It shows ad previews with thumbnails and body text, a frequency metric for fatigue detection, and an engagement sentiment score. You can pause or enable ads directly from the table.
Yes, on Pro and above. Pace has full Slack integration via OAuth. You can route alerts to specific channels, configure per-account channel overrides, and toggle individual alert types. In-app and email alerts are also available with configurable recipients. Alert coverage varies by platform.
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