For In-House Teams
One team. One dashboard.
Three platforms, five team members, one fragmented view. Pace unifies ad management for in-house marketing teams — with shared dashboards, automated reports, and AI-powered optimization built in.
Sound familiar?
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Fragmented tools
Google Ads in one tab, Meta in another, LinkedIn in a third. Reporting lives in a spreadsheet. Nobody has the complete picture at any given time.
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Coordination overhead
Who changed the budget? Did someone already pull this week's report? In-house teams waste time on coordination that could be automated.
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Inconsistent reporting
Every platform reports differently. Comparing Google vs Meta performance means exporting, normalizing, and combining data manually every week.
How Pace helps in-house teams
Bring agency-level discipline and tooling to your in-house ad operations — without the agency.
Unified Dashboard
Every platform. Every campaign. One view.
See spend, pacing, and performance for Google, Meta, TikTok, LinkedIn, and Microsoft Ads in a single dashboard. Grid or table view with color-coded pacing so your whole team sees the same picture.
Campaign Groups
Group campaigns by product line, brand, or funnel stage
Organise campaigns inside a single ad account into named groups — Brand, Prospecting, Retargeting, by product line. Each group gets its own monthly budget, primary goal, and AI strategy memory, so Pace runs an independent optimisation pass per group. Ungrouped campaigns automatically receive the residual budget.
Creative Analyzer
Know which creatives are winning and which are tired
Rank Meta, TikTok, and LinkedIn creatives by CPA, CTR, ROAS, or CPC. See ad previews, frequency metrics for fatigue detection, and engagement sentiment scores. Pause underperformers and double down on winners directly from Pace.
AI Sparks
Catch problems before they escalate
Automated cross-platform anomaly detection that surfaces CPA spikes, creative fatigue, funnel drop-offs, and positive trends. Delivered via Slack and email so your entire team stays aligned without extra meetings.
Everything else you need
Collaboration and automation features built for teams that manage their own ads.
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Team Roles & Permissions
Owner, Admin, and Member roles with appropriate access levels. Invite your whole team by email.
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AI Budget Pacing
Budgets land on target automatically with AI-powered daily adjustments across all platforms.
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Overspend Protection
Hard guardrails enforced every 5 minutes. Never blow a budget again.
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Change Audit Trail
Every budget change, status flip, and keyword exclusion logged with the user, timestamp, reasoning, and AI hypothesis. Searchable, filterable, and shareable — so accountability is never a guess.
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Shared Notebook
Real-time collaborative notes per account and portfolio. Document strategy, context, and decisions in one place. @mention teammates, search across all notes, build the institutional memory your team has been missing.
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Budget Scheduling
Plan monthly budgets in advance with a visual timeline. Pace adjusts pacing automatically for each period.
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Campaign Groups (within an account)
Group campaigns inside a single account — Brand, Prospecting, Retargeting, by product line. Each group gets its own monthly budget, primary goal, and AI strategy memory. Pace runs an independent optimisation pass per group.
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Portfolio Management (across accounts)
Group multiple accounts into a portfolio for blended metrics, cross-account spend breakdowns, and unified change history. Different from Campaign Groups — portfolios span accounts; groups live inside one.
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Pace Intelligence
AI chat agent for real-time ad data investigation. Ask questions, get answers with data.
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Slack Integration
Route alerts to team channels. Configurable per account with per-alert-type toggles.
Get started in minutes
Connect your platforms
Link Google, Meta, TikTok, LinkedIn, and Microsoft Ads via secure OAuth. All team members see the same accounts.
Invite your team
Add team members by email with the right role. Set budgets, goals, and connect Slack for team-wide notifications.
Work from one dashboard
Everyone sees the same data. Pace handles daily optimization and reporting, so your team can focus on creative and strategy.
Frequently asked questions
Pace connects to Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Microsoft Ads via secure OAuth and provides a single dashboard for all accounts. Team members can view performance, track pacing, and manage campaigns without switching between platforms.
Yes. Pace has role-based access control with Owner, Admin, and Member roles. Owners have full control including billing. Admins can connect platforms and manage accounts. Members have view access to analytics. Invite team members by email and change roles at any time.
For Meta, TikTok, and LinkedIn ads, Pace ranks individual creatives by CPA, CTR, ROAS, or CPC. It shows ad previews with thumbnails and body text, a frequency metric for fatigue detection, and an engagement sentiment score. You can pause or enable ads directly from the table.
Yes. Pace has full Slack integration via OAuth. You can route alerts to specific channels, configure per-account channel overrides, and toggle individual alert types. Email alerts are also available with configurable recipients.
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