For CMOs
Full visibility. Zero noise.
Your team manages dozens of accounts. You manage one dashboard. Pace gives you oversight into every ad dollar without drowning in platform dashboards and weekly status calls.
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Sound familiar?
01
Dashboard fatigue
Google Ads has one dashboard. Meta another. LinkedIn another. By the time you have checked them all, you have forgotten what you saw first.
02
Status update overload
Weekly status calls, spreadsheet reports, Slack pings. You need the signal, not the noise. Most of what you receive does not require action.
03
Late surprises
Finding out about a budget overrun or performance drop at the end of the month — when it is too late to course-correct.
Run
Google,
Meta,
TikTok,
LinkedIn,
Microsoft,
Reddit,
Amazon
and 
X
from one tab.
How Pace helps CMOs
Oversight without the overhead. See what matters, delegate what does not.
Findings
Know about problems before they become crises
AI-powered anomaly detection that only fires when something significant happens. CPA spikes, conversion drops, creative fatigue, funnel breakdowns — surfaced proactively via Slack and email so you can act immediately.
Executive Reports · Pro and above
Boardroom-ready reports, without the busywork
Executive-template Client Reports condense the month into a dense, single-screen layout — KPI deltas vs. prior period, top performers, budget pacing, audience breakdown, strategic notes. AI commentary written in your voice from the actual numbers. One-click PDF for the CFO, the board, the all-hands.
Governance
What your team changed, and why
Every budget move, pause and exclusion is logged with who made it, when, and the reasoning. Whether the change came from your team, your agency or Pace itself, the answer to “why did spend move?” is already written down. This is the real app below — click around.
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The Monday morning question
Ask the question. Skip the status call.
Dot is a senior analyst inside Pace. Ask “are we on pace across every platform this month?” in plain English and it reads the live data itself. Spend against budget, this month against last, account by account — the numbers and what they mean, without logging into a single ad platform.
- ✓ No dashboards to learn — plain English in, numbers out. Ask the follow-up the way you would ask your team.
- ✓ Reads live data, not last week’s export — more than 20 specialised tools across every connected account, run fresh for each question.
- ✓ Shows its working — every answer opens into the steps it took and the figures behind them, so the number you take to the board is one you can defend.
Dot ships on the One and Enterprise plans. Compare plans →
MCP connector
Your marketing data, in the AI you already use
Pace ships an MCP connector, so Claude, ChatGPT and Gemini can work with your accounts directly. Ask about pacing, budgets and campaigns in plain English and the answer arrives as a live Pace card in Claude and ChatGPT, or as text in Gemini. Read-only to start with, and it can act once you switch that on. No ad-platform login required.
Pace in your AI →
Everything else you need
Transparency and control without getting into the weeds.
📩
Weekly Reports
Automated summaries via email and Slack with week-over-week comparisons and goal-aware formatting.
📝
Change Audit Trail
See every change made across all accounts with the reasoning, hypothesis, and data analyzed.
🛡️
Overspend Protection
Hard guardrails enforced every 5 minutes. No more end-of-month budget surprises.
📊
AI Budget Pacing
Budgets land on target automatically. Up to 3 AI optimization runs per day on the One plan.
👥
Team Roles
Owner, Admin, and Member roles. Control who can connect platforms, manage accounts, or view analytics.
🏆
Performance Records
Track all-time bests across accounts. Celebrate wins and benchmark progress over time.
📑
Boardroom-Ready Reports
Executive-template Client Reports condense the month into a single dense layout with AI-written commentary, period-over-period deltas, and one-click PDF export — ready for the CFO.
🏢
Multi-Workspace Governance
Run an in-house workspace alongside agency-managed workspaces with complete data isolation. Each workspace has its own role-based access, branding, and audit trail.
💬
Dot
Conversational AI agent with more than 20 specialised tools. Ask about any account in plain language — week-over-week trends, change history, AI strategy. Cmd+I from any page.
Frequently asked questions
Pace provides a single dashboard with blended metrics across all platforms and accounts. Portfolio management lets you group accounts for high-level views. Findings proactively surface anomalies, and weekly reports arrive automatically — so you stay informed without digging.
Pace generates weekly performance reports delivered via email and Slack with goal-aware formatting. Reports include week-over-week comparisons, trend indicators, revenue, ROAS, and platform-specific metrics. Formatting adapts based on each account's configured goal.
Yes. Every budget change, status update, and keyword exclusion is logged with the reasoning behind it, the hypothesis, and the AI analysis summary. The change history is searchable, filterable, and shareable.
Yes. Pace's workspace model supports complete data isolation between workspaces, with role-based access control. You can manage agency client accounts and in-house accounts in separate workspaces, each with their own team members and settings.
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