Everything Pace does.

Pace’s AI engine reads 45 days of trend data, 15 days of deep-dive diagnostics and yesterday’s results, then writes new daily budgets through the platform’s own API. Spending the full monthly budget is the top priority on every platform; the account’s performance goal decides which campaigns the money goes to, not whether it gets spent.

A month with an explicit override keeps that value even when the default budget changes later; every other month tracks the default automatically. Past months are frozen at month end, so historical reports always show the budget actually in effect at the time.

Pick any combination of the seven days, not just weekdays or weekends, for an account or a campaign group. It’s a pacing hint only: it changes how the monthly budget divides into daily targets and suppresses alerts on days off, and never touches platform-level ad scheduling.

A one-off flight runs to its own start and end date with a single total budget; weighted phases split that budget across consecutive stretches (say 20/50/30%); a repeating cycle rolls forward on its own length automatically. The flight fully replaces monthly pacing while it runs, across all eight platforms.

The Forecast tab answers questions like "what if we added $20k", using a transparent linear baseline plus an AI overlay for diminishing returns at higher spend. Confidence and data sufficiency are shown plainly; it isn’t available on Amazon Ads, which lacks the daily campaign history the model needs.

An account set to $10,000 that spent $9,600 starts the next month at $10,400; an account that overspent starts lower by the same arithmetic. It’s opt-in, off by default, and available on every platform Pace supports.

Set a required floor, a cruising target spend, a heads-up level and a hard cap, and Pace scales spend up on strong days and eases back toward the floor, never below it, on weak ones. Available on Google Ads, Meta Ads and TikTok Ads.

Set a CPA target, a ROAS target, or a cost target on a specific conversion action, and every pacing run briefs the optimizer with each campaign’s actual month-to-date performance against it. Available on Google Ads, Meta Ads and TikTok Ads, in both Monthly Budget and Daily Floor pacing modes.

The minimum protects a brand campaign or new launch from losing budget to a stronger performer; the maximum bounds what Pace will set even in Daily Floor mode. Either can be set alone, and the minimum wins if the two ever conflict.

Each active, daily-budgeted ad set becomes its own budget unit alongside the account’s CBO campaigns, with its own optional minimum, maximum and CPA or ROAS target. CBO campaigns stay untouched at the ad-set level.

Each active, daily-budgeted ad group inside an included ABO campaign is paced on its own performance rather than sharing a blind fan-out of the campaign budget. Smart+ and CBO campaigns are unaffected and keep routing through TikTok’s own endpoints.

Create named groups like Brand or Retargeting, assign campaigns to them, and each group with a budget gets its own pacing run and strategy memory. Runs at scale, with no practical limit on groups per account, across all eight platforms.

Set a primary and secondary goal per portfolio, and Pace converts every member account into the portfolio’s currency for blended totals, trend lines and a campaign-level breakdown table across accounts.

Download current budgets, edit them, upload the file and review an old-versus-new diff before anything is written. A single upload covers up to 5,000 rows, and nine optional settings columns extend the same flow to goals, schedules and alert routing.

A two-pane dialog covers up to 19 sections depending on campaign type, including bidding strategy, targeting, ad schedule, sitelinks and negative keywords, with per-section saving so nothing is lost mid-edit.

The editor detects whether a campaign uses CBO or ABO budgeting and shows the right controls at the right level, plus a full targeting editor for locations, audiences and placements. Available on every plan; per-ad-set pacing rules need the Pro+ ad set budget feature.

Team members write, edit and search notes together with locking to prevent conflicts. On Pro and above, an AI-drafted work-in-progress meeting agenda can be generated straight into the notebook from recent account activity.

When month-to-date spend reaches the account’s monthly budget, campaigns either pause until the 1st or hold at a per-campaign daily trickle, whichever you’ve chosen; a $1 trickle is the default until someone sets it otherwise. There’s no tolerance buffer, and every pause or resume is confirmed with the platform before it’s recorded.

Warnings start at 10% variance, escalating to serious at 20% and critical at 35%, with hysteresis so alerts don’t flap on a boundary. Each alert reaches the bell, Slack and email independently, per your settings.

Connect a workspace via OAuth, set a default channel, and override it per account so one client’s notifications land in that client’s own channel. Fourteen alert types can be toggled individually for Slack.

Anything left blank falls back to the workspace default, and an Advanced panel holds per-type overrides for Sparks and the weekly report. Set once per client rather than once per notification type.

Google gets full detail, including HTTP error codes and flagged text fragments across 400-plus policy topics; Meta, LinkedIn and Microsoft report the platform’s own reason where it’s provided. One consolidated alert lists everything affected on an account, sorted by severity.

Metric anomaly alerts learn each account’s normal by weekday so routine movement doesn’t fire; trend alerts catch slow drift in CPA, CTR or ROAS over about six weeks; conversion tracking alerts catch a broken tag the same day. All three are rolling out per workspace on Pro and above.

Urgent issues like a suspended account or a broken conversion tag still arrive immediately; everything else lands once a day, grouped the way alerts are routed so a client’s digest only covers that client’s accounts.

Dot answers questions about pacing, campaigns and change history using more than 20 specialized tools, and can set a pacing target with an Approve/Cancel card before anything changes. Always on for every plan that includes it, with no per-workspace switch to turn it off.

Read-only by default across every connected platform. A workspace owner can separately opt in to let a connected assistant set a pacing target, pause or resume a campaign, or change a daily budget, always behind a before-and-after approval card.

Note a preference like "protect CPA even if we underspend" and it overrides the AI’s default instruction to spend the full budget. Set per account under Account Setup & Configuration.

Instead of always inheriting the account’s month-end choice, a group can pause or trickle independently, so one client’s group can behave differently from the rest of the account.

Sparks compares week-over-week performance against strict severity thresholds and returns nothing 90% of the time by design. A finding can be muted for 90 days or reactivated any time, and the same root cause won’t repeat for 3 days.

Run on demand or on a schedule, the audit scores conversion tracking, creative freshness, account structure and more, then hands back a prioritized list of what to fix and why. Available for Google Ads, Meta Ads and Microsoft Ads.

Waste scoring and n-gram pattern detection flag wasteful keyword themes across 30, 45 and 90-day windows, with conflict detection that warns before you’d block a converting keyword. Available for Google Ads and Microsoft Ads.

Meta and TikTok get a dedicated Creative Lens tab with resonance and freshness scoring; Google Ads gets a Quality Score built from Ad Strength, asset completeness and CTR versus account average; LinkedIn’s analyzer stands in for its whole Improvements tab.

A 0–100 waste score weighs CPA, zero conversions, CTR and conversion rate per segment, and Google Search campaigns also get network opt-out recommendations for Search Partners and Display expansion.

Breaks performance down by platform, placement, age, gender and device, with a targeting audit that flags automatic placements, broad age ranges and missing custom audiences. Changes apply straight to ad set targeting without switching to Meta Ads Manager.

A pixel-accurate preview shows headlines, descriptions and display URL exactly as the platform renders them, with character-count badges against the 30/90-character limits. Works across Responsive Search Ads, Expanded Text Ads and Performance Max asset groups.

Records cover CPA, conversions, spend, CPM, CPC, CTR, ROAS, clicks and impressions, each with a minimum data threshold so a low-volume day can’t set a false record. A one-click historical scan can backfill records from years of past data.

Choose from configurable page types, cover, KPI summary, budget pacing, creative spotlights and more, for Google, Meta, LinkedIn, Microsoft, TikTok, Reddit, Amazon and X accounts. Every narrative page has a Generate button that drafts commentary from the report’s own numbers.

The embed can carry an optional password gate and a website restriction, and turning it off or regenerating the link instantly invalidates every snippet already shared. It shows the exact data captured with the report at save time, matching the PDF export.

The global Changes page is searchable and filterable by account, platform, user and source, with the reasoning, hypothesis and data points behind every AI budget decision. On Google Ads and Meta, Pace also ingests changes made directly in the platform.

A real-time pacing bar shows how many accounts are on pace, with color-coded pacing bands, 30-day trend sparklines, and a worst-performer callout when any account drifts past 15% variance.

Exports cover Campaigns, Keywords, Ad Groups, Ads and Portfolio views, with all filtered and sorted rows included, not just the current page, plus a totals row and comparison columns.

Link to a specific account tab, a change record, or a campaign’s ad groups with a query parameter, and clicking it from Slack or email opens the exact detail instead of the account’s front page.

Covers Search, Display, Video, Shopping, Discovery and Performance Max, with MCC hierarchy support and several Google profiles per workspace so different people can access different clients.

Covers campaign, ad set and ad management with CBO/ABO awareness and audience saturation monitoring, plus an audience and placement analyzer that applies targeting changes without leaving Pace.

Eighteen analytics fields cover ROAS, CPA and lead-gen metrics, with live LinkedIn Ad Preview rendering and campaign-group budget optimization detected and paced automatically.

Covers Search auction metrics like impression share and rank-lost share alongside keyword and demographic analysis; accounts with no month-to-date spend yet pace normally on a $0 baseline.

Handles CBO, ABO and Smart+ campaigns automatically, with client reports, creative performance analysis and Sparks anomaly detection covering the same ground as Pace’s other platforms.

Set a monthly budget and goal, choose which campaigns are included, and Pace paces campaign-level or ad-group budgets the same way it does on other platforms. Improvements analyzers, the broader alert suite, forecasting and bulk budgets are still coming.

Every change is confirmed with Amazon before it’s recorded, and marketplace-level accounts keep currencies separate for businesses selling in multiple countries. Floor Pacing, bulk budgets, the Improvements analyzers and performance records aren’t available for Amazon yet.

Pace writes only the campaign’s daily budget, never a line-item or campaign total, and treats spend as an estimate for the first four days the way X itself does. Promoted-post views and writing line-item budgets aren’t available, since X’s API doesn’t offer them in a form Pace can build on.

Each card shows a green, yellow or red connection state, who authorized it, and when it was connected, with a background watcher that catches expired credentials before they cause a silent failure.

Owners control billing and platform connections, Admins manage accounts and settings, and Members get view access. Invite by email with a 7-day expiry, and every resource stays scoped to its own workspace.

Support has to name a specific teammate and a reason, and that person approves or denies it. A persistent banner names who’s inside for as long as the grant is active, and every action support takes is labelled separately in the Changes tab.

The choice is saved per browser and applies instantly with no reload. Sign-in, onboarding, emails and PDF reports always stay light, so anything forwarded or printed looks the same for everyone.

Four steps: connect a platform, start the trial, set a budget and goal, then watch the first pacing run, with progress remembered if you’re interrupted partway through. A lightweight checklist covers the optional polish afterward.

The help centre covers getting started, connected accounts, budget pacing, reporting and troubleshooting across dozens of articles; the in-app launcher opens a ticket thread that survives page reloads and tab closes, with replies arriving in real time.

The changelog groups releases by day with category badges and an RSS feed; the roadmap shows what’s in progress, planned and shipped, and anyone can suggest a feature or vote on one already listed.

Basic refreshes every 24 hours, Pro every 12, One every 6, and Enterprise gets real-time manual refresh with a configurable background interval. Open tabs pick up fresh data on their own, without a reload.

Cmd+I opens or closes the Dot panel and Cmd+Shift+N starts a new conversation, both Mac Cmd only. Escape closes the chat panel from anywhere.

The workspace runs on every feature during the trial regardless of which plan was chosen at checkout, then settles onto the paid plan once the trial converts. Cancel any time before it ends and you’re never charged.