Numbers worth quoting
Stats roundups, annual reports, and original analysis on paid media. Source data the Pace team has compiled, refreshed, and grouped for the people who quote it for a living.
Meta Ads Statistics 2026
Meta Ads statistics 2026, updated with Q2 2026 results: verified benchmarks on spend, CPM by country, CPC/CTR/CPL/ROAS, Reels share, Andromeda and Advantage+ adoption.
Jordan Parrello
Founder · Pace Research
Google Ads Statistics 2026: Market Share + CPCs
80 Google Ads statistics for 2026, each linked to its primary source: search market share, CPC benchmarks by industry, conversion rates, Performance Max share and Smart Bidding adoption.
Pace Ad Spend Index 2026
The Pace Ad Spend Index: an annual review of paid-media spend, channel mix and automation adoption across Google, Meta, TikTok, LinkedIn, Microsoft and Reddit.