Research
Numbers worth quoting
Stats roundups, annual reports, and original analysis on paid media. Source data the Pace team has compiled, refreshed, and grouped for the people who quote it for a living.
Latest
Stats Roundup
·
May 23, 2026
Meta Ads Statistics 2026
Meta Ads statistics 2026: verified benchmarks on spend, Reels share, CPM/CPL, Advantage+ adoption, and audience reach across Facebook and Instagram.
Jordan Parrello
Founder · Pace Research
Stats Roundup
·
Apr 29, 2026
Google Ads Statistics 2026: Market Share + CPCs
50+ Google Ads statistics for 2026: search market share, CPC benchmarks by industry, conversion rates, Performance Max share and Smart Bidding adoption.
Annual Report
·
Apr 29, 2026
Pace Ad Spend Index 2026
The Pace Ad Spend Index — an annual review of paid-media spend, channel mix, and automation adoption across Google, Meta, LinkedIn, and Microsoft Ads.