For Founders
Agency-grade ads. Startup price.
You cannot afford an agency, but you cannot afford to waste ad budget either. Pace gives you AI-powered ad management that runs on autopilot — so you can focus on building your business.
Sound familiar?
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Agency retainers burn cash
$3-5K/month for an agency to manage your ads. That is runway you need for product, hiring, and growth. But doing it yourself means dropped balls.
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No time to optimize
You are the CEO, the marketer, and the ops team. Checking ad budgets daily is not realistic when you are also running the company.
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Budget overruns
Discovering at month-end that you overspent by 40% because nobody was watching the daily spend. That is money you cannot get back.
How Pace helps founders
Set it up once, let AI handle the rest. Agency-grade optimization without the agency price tag.
AI Budget Pacing
Set your budget. Pace lands it on target.
Tell Pace your monthly budget and goals. The AI adjusts daily spend across campaigns, moves budget from underperformers to winners, and ensures you land within your target. No spreadsheets, no daily check-ins.
Overspend Protection
Never blow your budget again
Set a variance limit and Pace enforces it every 5 minutes. If spend exceeds your budget by more than your threshold, campaigns pause automatically. Smart resumption ensures only Pace-paused campaigns restart — your manual pauses stay in place.
Pace Intelligence
Ask questions in plain language
No need to learn complex dashboards. Ask Pace Intelligence "How are my Google Ads doing this week?" and get an instant analysis with trends, comparisons, and recommendations. It is like having a media buyer on call.
Creative Lens
Know which ads work — without hiring a creative specialist
Quality Score (0–100) per Google ad with Ad Strength, per-asset performance labels (Best / Good / Low), and asset completeness progress bars. Meta, TikTok, and LinkedIn ads ranked by CPA, CTR, and ROAS with creative resonance and freshness scoring. Pause weak ads or fix them on the spot.
Everything else you need
Powerful features that work out of the box — no PPC expertise required.
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AI Sparks
Get alerted when something significant happens. CPA spikes, zero conversions, creative fatigue — surfaced automatically.
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Weekly Reports
Automated weekly summaries delivered to your inbox or Slack. Know how your ads are doing without logging in.
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Budget Scheduling
Plan budgets months ahead. Spend more during launches, less during quiet periods — Pace adjusts automatically.
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Slack Notifications
Get pacing updates, anomaly alerts, and weekly reports right in Slack. Stay informed without context-switching.
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Secure by Default
OAuth authentication, credentials never stored in browser, per-workspace isolation. Enterprise-grade security from day one.
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Search Lens
Spot wasteful search terms in seconds. N-gram pattern detection, multi-window safety analysis (30/45/90 days so seasonal winners aren’t blocked), and one-click negative keyword adds. Built for tight budgets.
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Creative Lens
Quality scoring (0–100) for every Google, Meta, and TikTok ad. Ad Strength, asset performance labels, frequency fatigue alerts — so you can fix or pause weak creative without hiring a specialist.
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Campaign Groups
Running multiple product lines? Group campaigns inside one account — Brand, Acquisition, Retargeting — each with its own budget, goal, and AI strategy. Pace paces every group independently.
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14-Day Free Trial
Full access to the Enterprise plan. 14 days free to try everything risk-free.
Get started in minutes
Connect your ad accounts
Link Google, Meta, TikTok, LinkedIn, or Microsoft Ads in one click via OAuth. No credentials to copy-paste.
Set your budget
Tell Pace your monthly budget and what success looks like — conversions, ROAS, or CPA. That is all it needs.
Go build your business
Pace runs daily optimizations, guards against overspend, and alerts you when something needs attention. You focus on everything else.
Frequently asked questions
Yes. Pace starts at $49/month with a 14-day free trial on the Enterprise plan. The Basic plan includes daily budget pacing, cross-platform dashboard, and overspend protection.
No. Pace is designed to handle the complexity for you. Connect your ad accounts, set your monthly budget and goals, and Pace's AI handles daily budget adjustments, anomaly detection, and performance tracking. You can also ask Pace Intelligence questions in plain language.
You set a variance percentage per account (e.g., 5%). If spend reaches your budget times (1 + variance%), all campaigns are automatically paused. This check runs every 5 minutes. When spend drops below the limit, only campaigns that Pace paused are resumed.
Pace automates what agencies charge for: daily budget optimization, performance monitoring, anomaly detection, and reporting. It cannot replace creative strategy or campaign architecture, but it handles the ongoing management that typically requires an agency retainer.
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