For Founders
Agency-grade ads. Startup price.
You cannot afford an agency, but you cannot afford to waste ad budget either. Pace gives you AI-powered ad management that runs on autopilot — so you can focus on building your business.
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Sound familiar?
01
Agency retainers burn cash
$3-5K/month for an agency to manage your ads. That is runway you need for product, hiring, and growth. But doing it yourself means dropped balls.
02
No time to optimize
You are the CEO, the marketer, and the ops team. Checking ad budgets daily is not realistic when you are also running the company.
03
Budget overruns
Discovering at month-end that you overspent by 40% because nobody was watching the daily spend. That is money you cannot get back.
The math
An agency’s discipline. Not an agency’s invoice.
A retainer buys you someone checking the accounts every day. That daily layer is what Pace automates. Strategy and creative stay with you or your freelancer. The pacing, the overspend watch and the weekly read-out run on their own.
A typical agency retainer
- $3,000–5,000 a monthfor ongoing management, before media spend
- Checked during business hoursa person, at a desk, when they get to your account
- A report at month endafter the budget has already been spent
- Weeks to onboardbriefs, access requests, kick-off calls
Pace
- From $49 a month on Basic$99 on Pro adds Findings, Search Lens and campaign groups
- Spend checked every 5 minutes, 24/7weekends, launches and month-end included
- A weekly report in your inbox or Slackon Pro and above, plus an alert the moment something needs you
- Live in 15 minutesconnect via OAuth, set a budget, done
Pace isn’t a strategist. It’s the daily discipline you’d otherwise pay a retainer for — or skip, and find out at month end.
How Pace helps founders
Set it up once, let AI handle the rest. Agency-grade optimization without the agency price tag — the daily discipline of a media team, without making your first marketing hire.
AI Budget Pacing
Set your budget. Pace lands it on target.
Tell Pace your monthly budget and goals. The AI adjusts daily spend across campaigns, moves budget from underperformers to winners, and ensures you land within your target. No spreadsheets, no daily check-ins.
Overspend Protection
Never blow your budget again
Your monthly budget is the cap, and Pace checks spend against it every 5 minutes. When an account reaches its budget, each campaign drops to $1 a day by default, so it stays live and keeps learning, or pauses if you prefer. On the 1st of the month Pace restores only what it changed — your manual pauses stay in place.
Creative Lens · Pro and above
Know which ads work — without hiring a creative specialist
Quality Score (0–100) per Google ad with Ad Strength, per-asset performance labels (Best / Good / Low), and asset completeness progress bars. Meta, TikTok, and LinkedIn ads ranked by CPA, CTR, and ROAS with creative resonance and freshness scoring. Pause weak ads or fix them on the spot.
Overspend protection
11:47pm
Someone forgot to cap a Meta campaign. Pace already had.
You set one number: your monthly budget. Pace checks spend against it every five minutes, every day of the month, and the moment an account reaches it, each campaign drops to $1 a day (or pauses, if you prefer). You read about it in the morning instead of discovering it at invoice time.
Every 5 minutes
Spend is checked against your budget
Independent of the daily optimisation runs. Weekends and month-end included.
At the line
Campaigns drop to $1 a day
Spend reaches the monthly budget and every campaign trickles at $1 a day, live and still learning. Prefer a hard stop? Choose pause instead.
On the 1st
Pace restores only what it changed
Budgets and campaigns come back when the new month starts in the account’s timezone. Anything you paused yourself stays paused. Pace never undoes your decisions.
Dot
Ask in plain English
No dashboards to learn. Ask Dot “how are my Google Ads doing this week?” and it reads the live data and answers. Trends, comparisons and what to do next — like having a media buyer on call, at any hour, for the price of a plan.
- ✓ Any hour, any account — before the investor update or after the kids are asleep. Cmd+I from any page.
- ✓ Does the digging itself — more than 20 specialised tools: this week against last, which campaign moved, which search terms are wasting money.
- ✓ Shows its working — every answer opens into the steps it took and the figures behind them, so you learn the accounts as you go.
Dot ships on the One and Enterprise plans. Compare plans →
Everything else you need
Powerful features that work out of the box — no PPC expertise required. Features marked Pro and above need the $99 Pro plan or higher.
✨
Findings
Pro and above
Get alerted when something significant happens. CPA spikes, zero conversions, creative fatigue — surfaced automatically. For wasted search terms and losing ads on Google and Meta, a finding comes with the fix ready; you approve it.
📩
Weekly Reports
Pro and above
Automated weekly summaries delivered to your inbox or Slack. Know how your ads are doing without logging in.
📅
Budget Scheduling
Plan budgets months ahead. Spend more during launches, less during quiet periods — Pace adjusts automatically.
🔌
Slack Notifications
Pro and above
Get pacing updates, anomaly alerts, and weekly reports right in Slack. Stay informed without context-switching.
🔒
Secure by Default
Sign in with Google or a one-time email code, no passwords. Ad accounts connect via OAuth, tokens are encrypted at rest (AES-256) and revocable, and every workspace is isolated. Pace never sees your ad-platform passwords.
🔍
Search Lens
Pro and above
Spot wasteful search terms in seconds. N-gram pattern detection, multi-window safety analysis (30/45/90 days so seasonal winners aren’t blocked), and one-click negative keyword adds. Built for tight budgets.
🎨
Creative Lens
Pro and above
Quality scoring (0–100) for every Google, Meta, and TikTok ad. Ad Strength, asset performance labels, frequency fatigue alerts — so you can fix or pause weak creative without hiring a specialist.
📦
Campaign Groups
Pro and above
Running multiple product lines? Group campaigns inside one account — Brand, Acquisition, Retargeting — each with its own budget, goal, and AI strategy. Pace paces every group independently.
🏃
14-Day Free Trial
Every feature, Enterprise-level, for 14 days. Pick your plan at signup and you're billed for it when the trial ends; switch or cancel any time before then.
Frequently asked questions
Yes. Pace starts at $49/month on the Basic plan, which includes daily budget pacing, the cross-platform dashboard, and overspend protection. Every plan starts with a 14-day free trial that includes every feature; you're billed for the plan you picked at signup when the trial ends.
No. Pace is designed to handle the complexity for you. Connect your ad accounts, set your monthly budget and goals, and Pace's AI handles daily budget adjustments, anomaly detection, and performance tracking. You can also ask Dot questions in plain language.
Your monthly budget is the cap. Pace checks spend every 5 minutes, and when an account reaches its monthly budget it drops each campaign to $1 per day by default, which keeps campaigns live and learning. You can choose to pause campaigns instead. On the 1st of the month (in the account’s timezone), Pace restores only what it changed or paused itself — campaigns you paused manually stay paused.
Pace automates what agencies charge for: daily budget optimization, performance monitoring, anomaly detection, and reporting. It cannot replace creative strategy or campaign architecture, but it handles the ongoing management that typically requires an agency retainer.
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