Free Tools
Ad management tools & calculators
No signup. No spreadsheets. Twelve tools to plan budgets, calculate ROI, validate tests, and pressure-test your funnel — all running instantly in your browser.
Ad Budget Pacing Calculator
Track monthly spend, calculate daily targets, and see if your campaigns are on pace with a visual progress ring.
Open toolAd Spend ROI Calculator
Calculate ROAS, profit, CPA, and CPC across Google, Meta, TikTok, LinkedIn, and Microsoft Ads.
Open toolPayback Period Calculator
How many months until a campaign earns back its CAC, with a cumulative-profit timeline.
Open toolLTV Calculator
Calculate lifetime value from AOV, repeat rate, lifespan, and margin — then back into max sustainable CAC.
Open toolMER Calculator
Marketing Efficiency Ratio — total revenue ÷ total marketing spend. The DTC favourite, on a health-band gauge.
Open toolCAC : LTV Ratio Health Check
Score your unit economics against industry benchmarks with a visual gauge and verdict.
Open toolCPA Calculator
Find your max payable cost per acquisition based on AOV, margin, and target ROI.
Open toolCPL Calculator
Cost per lead with industry benchmarks — see how your spend stacks up against your sector.
Open toolLead-Funnel Calculator
Work backward from a revenue target through every funnel stage to required lead volume and ad spend.
Open toolA/B Test & Lift Calculator
Statistical significance and revenue impact in one tool. Two-proportion z-test, p-values, and lift %.
Open toolUTM Builder
Generate clean UTM-tagged URLs with validation, QR codes, and saved templates — all in your browser.
Open toolAd Copy Character Counter
Live character counts vs Google, Meta, and LinkedIn ad limits, with mini ad previews.
Open toolWant these tools to run automatically?
Pace connects to Google Ads, Meta, TikTok, LinkedIn, and Microsoft Ads — and manages your budgets, tracks your ROI, and surfaces insights every single day. No spreadsheets. No manual checks.