For Agencies
Ad management software built for performance agencies
Your team manages serious client money across five ad platforms. Pace puts it all on one screen, paces every budget automatically, and logs every change so you can prove the work.
Sound familiar?
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Too many logins
Google Ads, Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, Microsoft Ads. Five platforms, five logins, five dashboards. Every day, for every client.
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Spreadsheet pacing
Someone exports spend, pastes it into the pacing sheet, and eyeballs whether each client is on track. By the time the sheet shows a problem, the budget is already blown.
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No time for strategy
Your team spends so many hours on account maintenance that there are none left for the strategic work clients are actually paying you for.
The Time Math
What manual ad management actually costs an agency
Take one client. A daily pacing check across two or three platforms takes about 15 minutes when nothing is wrong. That is already over an hour per client per week before anyone has optimized anything. Add 30 minutes for the weekly status pull, a couple of hours a month assembling the report, and the inevitable "why did spend spike on Tuesday" investigation, and most agencies land somewhere around three to four hours per client per week on maintenance alone.
Across 20 clients, that is 60 to 80 hours a week. More than a full-time hire and a half, spent on work no client would ever pay extra for. And it usually falls on your senior people, because they are the only ones trusted not to miss an overspend.
Pace automates that daily layer: pacing checks, budget adjustments, anomaly monitoring, change logging, and the first draft of every report. We wrote up how this plays out across a real roster in our guide to managing ad budgets for 20+ clients without burnout.
PPC management software for agencies, end to end
Everything your agency needs to manage client budgets, track performance, and prove the work, across every platform, from one place.
Multi-Client Command Center
Every client. Every platform. One screen.
The dashboard shows spend, pacing status, and goal performance for every account you manage, in a grid or a sortable table. Pacing variance is color coded, so the one account drifting off target stands out from the nineteen that are fine. Google and Microsoft MCC hierarchies are discovered automatically, nested sub-MCCs included, which matters once your roster runs into dozens of accounts. If most of yours sit on Google, our guide to managing multiple Google Ads accounts covers the structural side too.
AI Budget Pacing
Budget pacing is client insurance
Blow through a client's monthly budget and the conversation stops being about performance. Do it twice and you are probably losing the account. Pace's AI analyzes 45 days of trend data per account and adjusts daily budgets up to three times a day on the One plan, landing spend on the monthly target while capping daily changes at 20% so nothing swings wildly. Every adjustment is logged with its reasoning. We compared the main options in our roundup of budget pacing tools for ad agencies.
Overspend Protection
A hard stop before the apology email
Pacing keeps budgets on target. Guardrails catch the genuine blowout. Set a variance limit per account and Pace checks spend every 5 minutes, independent of the optimization engine. If spend crosses the cap, campaigns pause automatically and you can get a Slack or email alert the moment it happens. When spend drops back under the limit, only the campaigns Pace paused are resumed; anything your team paused manually stays paused. Tracking resets with each billing month.
Client Reports & Change Logs
Reports that show the work, not just the numbers
Build branded 16:10 PDF reports with your agency logo, the client's logo, and AI-drafted commentary written from the actual numbers, then edited in your voice. The Account Changes page pulls straight from Pace's audit log, so every budget change, keyword exclusion, and status update made during the period appears in the report with its reasoning attached. No manual time tracking. Our PPC client reporting guide for agencies walks through what to include and why, and we also reviewed the best PPC reporting tools for agencies if you want to compare.
Portfolio Management
Group accounts. Blend performance. See the big picture.
Create portfolios to group accounts by client, vertical, or region. See blended metrics, cross-account spend breakdowns, and portfolio-level Sparks insights. Portfolio reports combine Google, Meta, LinkedIn, and Microsoft data into one cross-platform story for the client, and "Pace All" optimizes an entire portfolio in one click.
Everything else you need
Beyond the core, Pace is packed with features built specifically for agency workflows.
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Client Reports
Branded 16:10 PDFs with executive and portfolio templates, AI-written commentary, and one-click export. Combine all five platforms into one report.
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Weekly Reports
Automated weekly summaries via email and Slack with goal-aware formatting and trend indicators.
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Demo Mode & Pitch Deck
Privacy-safe presentation mode masks client names for screen-shares. Built-in 11-slide pitch deck for new business calls.
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Account-Wide Spend Scope
Pace sizes against the platform's authoritative MTD spend, catching ABO ad sets, manually-paced campaigns, and archived campaigns that still drain the same budget.
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Team Roles
Owner, Admin, and Member roles with appropriate access levels. Invite your team by email.
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Search Lens
Analyze search terms, detect wasteful n-gram patterns, and add negative keywords with one click.
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Slack Integration
Route alerts to specific channels per client. Pacing updates, anomalies, and weekly reports delivered straight to Slack.
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AI Sparks
Automated anomaly detection that fires only when something significant happens. No alert fatigue.
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Budget Scheduling
Set different monthly budgets in advance with a visual timeline. Higher in December, lower in January.
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Performance Records
Track all-time bests across every account. Get notified when records break.
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Pace Intelligence
AI chat assistant that can investigate your ad data in real time. Ask questions in plain language.
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Change Audit Trail
Every budget change, status update, and keyword exclusion logged with the reasoning behind it. Filter by client, platform, or team member.
Get started in minutes
Connect your platforms
Link your Google, Meta, TikTok, LinkedIn, and Microsoft Ads accounts via secure OAuth. MCC hierarchies are discovered automatically.
Set budgets and goals
Configure monthly budgets, optimization goals, and your agency's management philosophy. Pace adapts to how you work.
Let Pace optimize
Pace runs up to 3 automated pacing cycles per day, adjusting budgets, detecting anomalies, and surfacing insights. All of it logged for your team.
Why Pace Exists
Built by someone who ran the agency
Pace founder Jordan Parrello is an agency owner and performance marketer who has managed millions in global ad spend. The pacing spreadsheets, the month-end overspend scares, the late nights assembling reports: Pace exists because he lived all of it and got tired of solving it with headcount.
That is why the product is opinionated about agency problems. Budgets land on target. Every change is logged. Reports build themselves from real data. Read the full story.
Frequently asked questions
Start with platform coverage: it has to connect to everywhere you buy media. From there, the features that matter day to day are automated budget pacing, hard overspend limits, a change log that records what was changed and why, and client-ready reporting. Pace connects to Google, Meta, LinkedIn, Microsoft, and TikTok Ads and was built around exactly those jobs.
Automate the daily layer. Pace adjusts daily budgets up to three times per day against each client's monthly target, checks spend every 5 minutes for overspend, and only alerts you when something significant happens. That removes the manual pacing checks that eat most of a small team's week, so headcount stops being the bottleneck on how many accounts you can run well.
Yes. Pace connects to both LinkedIn Ads and Google Ads through secure OAuth, alongside Meta, Microsoft, and TikTok Ads. Budget pacing, anomaly detection, and reporting work across all of them from one dashboard, and portfolio reports combine platforms into a single branded PDF for the client.
It depends on your stack, but pacing is the job Pace was built around. The AI analyzes 45 days of trend data per account, adjusts daily budgets to hit the monthly target, caps daily changes at 20% to prevent swings, and logs every move with its reasoning. A separate guardrail system checks spend every 5 minutes as a hard backstop.
Whole-roster visibility without clicking into each account. Pace shows spend, pacing status, and goal performance for every client in one grid or sortable table, with color-coded pacing variance so the account drifting off target is obvious at a glance. Grid and table views, blended cross-account charts, and per-account drill-down all come standard.
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