If you are a performance marketer, you know the feeling. It’s the 25th of the month. You open your "Master Pacing Tracker" spreadsheet, log into Google Ads, copy the spend. Log into Meta, copy the spend. You paste them into Excel, drag the formula down, and your stomach drops.

You are pacing 20% over budget. Or worse, you’re 30% under, and you have five days to spend thousands of dollars efficiently.

Spreadsheets have been the backbone of digital marketing for decades, but in an era of automated bidding and real-time auctions, manual pacing is a liability. Here is why it’s time to ditch the CSVs and switch to automated pacing with Pace.

The "Snapshot" Problem

The moment you export data to a spreadsheet, it is obsolete. Ad spend is fluid. A campaign that was quiet yesterday might explode today because of a trend or a competitor dropping out of the auction. Manual trackers give you a snapshot of the past, not a control panel for the present.

Pace solves this by connecting directly to your ad accounts via secure OAuth.

• Real-time data: We fetch data directly from Google, Meta, and LinkedIn APIs.

• Zero data entry: No more copy-pasting errors that ruin your client reports.

The Opportunity Cost of "Checking In"

How many hours a week do you spend just logging in to check if a campaign is behaving? If you manage 10 accounts, that "quick check" adds up to hours of lost strategy time.

Pace acts as your 24/7 watchdog. Our Pacing Dashboard visualizes your spend against your targets instantly. We don’t just show you the numbers; we calculate the trajectory. You can see at a glance which accounts are "hot" and which are "cold," allowing you to intervene only when necessary.

The Solution: Automate the Math

Pace doesn't just track; it acts. We’ve built a system that can automatically calculate and apply budget adjustments. Instead of you manually doing the math on how much to lower daily caps to hit a $5,000 monthly target, Pace handles the calculation and updates the platform for you.

Ready to retire your spreadsheet? Sign up for Pace and start hitting your targets exactly, every single month.